• About Us
  • Editorial Calendar
  • IMPACT Awards
  • CX Decoded Podcast
  • Press Releases
  • Product Directory
  • Advertise Here
  • Become a Contributor
Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

SPONSORED BY
ActiveCampaign Logo
Feature
Close-up of a smartphone displaying the OpenAI logo on a dark screen, resting diagonally across a backlit computer keyboard with a red trackpoint visible.
OpenAI CEO Sam Altman Says AI in Customer Support Is 'Doing Great'
Read now
Editorial
Adult and child placing a coin into a white piggy bank, symbolizing saving money or financial planning.
Here's How You Stop Losing the CX Budget Battle to CFOs
Read now
Editorial
Man standing on the balance board on the wooden pier.
Human First, AI Smart: The Customer Experience Balance for 2026
Read now
A small dog standing on a couch while a person holds binoculars up to the dog’s face, creating a playful, curious scene.
AEO, GEO, SEO: What's the Best Search Playbook?
Big GOOGLE sign on a facade of glass taken in Seattle.
Will Google Gemini Enterprise for Customer Experience Redefine the CX Stack?
Mickey Mouse character in a sparkling silver jacket and white pants, raising one arm in a celebratory pose outdoors under a clear blue sky.
What Disney Taught Me About Designing Customer Experience
A weathered stone statue set into an ornate masonry wall, with intricate carved details surrounding the figure and visible signs of age and erosion.
Headless CMS: Definition, Core Concepts & 13 Headless Platform Examples in 2026
Wide view of a flat plateau ending abruptly at a steep cliff, illustrating a sharp drop from stability into uncertainty.
Contact Center AI Didn’t Plateau. It Went Operational.
Conference banners for Genesys Xperience Nashville 2025 hanging inside the Gaylord Opryland Resort, promoting 'The Next Level of Experience' with colorful graphics.
Genesys Launches LAM-Powered Agentic Virtual Agent
Latest CoverageWebinarsResearchIMPACT AwardsCMSWire TVPodcastsEvents CalendarEditorial CalendarAdvertising

Articles Tagged "Ovum"

Discussion Point
Article
Social Business
Discussion Point: Is Gamification More Than a Bribe?
Feature
Article
Customer Experience
Customers: Do You Want to Be Stalked Or Ghosted?
Feature
Article
Customer Experience
Salesforce1 Mobile App: Better than Dynamics and Siebel?
Feature
Article
Customer Experience
Digging Inside Oracle's Acquisition Strategy
Feature
Article
Customer Experience
Hey, Marketer: Stop Thinking About Vendors First
Feature
Article
Information Management
Choosing an Enterprise CMS: Ovum Names EMC, IBM, OpenText Market Leaders
Feature
Article
Web Content
Ovum: The Future of Digital Content is not Free
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Explore CMSWIRE
CMSWire TVCX Decoded PodcastCMSWire IMPACT AwardsCustomer Experience ResearchPurchase ReportsCMSWire Editorial CalendarState of Customer Experience ReportState of the CMO ReportBecome a CMSWire ContributorThe Wire (Press Releases)CMSWire Advertising & Sponsorship
Popular Articles
The 'Chief Experience Officer' (CXO) Is a Vanity TitleSetting AI Initiatives up for Success in 2026OpenAI vs. Google: Two Visions for the Future of Agentic Commerce15 Marketing Certifications That Can Help You Earn a Better SalaryAgile vs DevOps: What's the Difference?Contact Center AI Didn’t Plateau. It Went Operational.
Editorial Channels
AI in Customer ExperienceCustomer Data ManagementCustomer Experience PracticesContact CentersDigital Experience LeadershipDigital Experience StacksEcommerceHyper-PersonalizationMarketing AutomationVoice of the Customer
Join the Community

Not yet a CMSWire member? We serve over 5 million of the world's top customer experience practitioners. Join us today — unlock member benefits and accelerate your career, all for free.

fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Published by Simpler Media Group, Inc.
Explore our Family of Brands
CMSWire Logo Square
Reworked Logo Square
VKTR Logo Square
Privacy|
Terms|
Contact|
Sitemap|
Advertising
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Privacy|
Terms|
Contact|
Sitemap|
Advertising