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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
Abandoned shopping cart tipped on its side beneath a concrete overpass near train tracks, with fenced rail lines and urban buildings visible in the background on a sunny day.
Why Customer Experience Breaks When Agentic Fulfillment Systems Overpromise
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Editorial
Toy blue mouse navigating a bright green maze toward a wedge of yellow cheese, symbolizing pursuit, discovery or problem-solving.
The Real AEO Dashboard: Visibility, Representation and Sentiment
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Editorial
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Are AI’s Consumer Applications Hitting a Wall?
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A man sits beside a Labrador retriever on a grassy hill at sunset, overlooking a city skyline while gently resting his hand on the dog’s shoulder.
How Smart CMOs Transform Data Into Emotional Loyalty
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AI Adoption Hinges on One Thing: Customer Trust
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The Silent Churn Problem in Autonomous Customer Experience
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How Messed Up Is the Customer Journey Because of AI?
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Ditch the Customer Journey Map. Try a Customer Momentum Map
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User Experience Design Tips ... For the Agentic CX World
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Articles Tagged "Ovum"

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Discussion Point: Is Gamification More Than a Bribe?
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Hey, Marketer: Stop Thinking About Vendors First
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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