Articles
Life has become increasingly complex for modern marketers. In the not so distant past, all anyone expected them to do was identify, acquire and retain customers.
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It’s not every day that you see the word “cool” used in the title of a Gartner report. But that’s certainly an appropriate descriptor of five selected agencies that strike the delicate balance between brand promotion and e-Commerce, as described in the new report.
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Social advertising technology company 140 Proof today announced integration with Pinterest to offer brands increased exposure on the site through social sharing and re-pins of brand content.
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Last year, we reported that 4 out of 5 Facebook users have never bought a product or service as a result of advertising or comments on the social network site. Since then, social advertising’s effectiveness is still struggling. Today, a new platform aims to increase social ad’s relevancy and delivery.
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