Articles
Tag: aaron dun
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For Dynamic B2B Marketing, Break Out of the White Paper Rut
Will 2017 be the year that B2B marketers finally move beyond the lead-gated PDF as their primary lead-generation tool? Pretty please? If you’re a B2B marketer relying on the same old traditional campaign tactics that were successful in years past, you are falling short of your customer’s expectations.
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Percussion's Aaron Dun Feels Marketer's Pain
Aaron Dun feels marketer's pain. In his role as Vice President of Marketing and Strategy at Web CMS provider Percussion Software, Dun sees a lot of people “who are stuck.
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Marketers Want Simplicity in a Complex Online World
The long, sordid history of web content management system (Web CMS ) complexity is finally catching up with us. End users are revolting and demanding an easier way to manage content because the old ways are just too hard.
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