Articles

Tag: a.c. nielsen co.

  • Forget Nielsen, Tubular + Cloudera Get the Scoop on Video

    No one watches television anymore. OK, maybe that’s an overstatement. But follow the youngest set of millennials around and you’ll find they spend more time watching YouTube than anything else. Next, look at what social network they use most often. It’s YouTube, not Facebook. Search engine? YouTube again.

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  • Adobe, Nielsen Partner to Measure Digital Content Consumption

    Adobe, Nielsen Partner to Measure Digital Content Consumption

    The company that invented TV audience measurement is partnering with Adobe to tackle one of the thorniest problems of the digital age for broadcasters and video content creators: How do you measure and monetize TV ratings on a tablet? Nielsen and Adobe  announced a strategic alliance this week that's designed

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