Articles

Tag: ad exchange

  • Rubicon Project Automates the Digital Ad Marketplace

    Rubicon Project Automates the Digital Ad Marketplace

    In the fragmented ad-tech market, Rubicon Project is focused on the sellers. The company’s cloud-based platform automates sales of digital ads for more than 700 publishers and applications, including 40 percent of the ComScore 100.

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  • News Bites: Mobile Native Ad Exchange, More Salesforce Integration

    News Bites: Mobile Native Ad Exchange, More Salesforce Integration

    What's new? Well, there's the first global exchange for mobile-first native ads, another way to integrate Salesforce with Google Apps, a digital asset management (DAM) conference in New York and help for mobile users  interested in editing Microsoft Office documents and other common file types. Native O|X’s Exchange  Native ads are getting a lot of attention. This week, digital ad technology provider OpenX Technologies launched Native O|X, which it describes as “the first global, real time bidding (RTB) exchange specifically for mobile-first native ads.” Apps developers and publishers can use programmatic buying for native in-stream ad formats, mostly in-app.

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  • News Corp is Building its Own Ad Exchange

    Organizations that want to target Wall Street Journal, New York Post or The Times UK readers online will now have to go directly through a News Corp owned advertising exchange, it has been announced.

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  • Google Launches DoubleClick Ad Exchange

    I'm not sure emulating the stock exchange the best idea these days, but if anyone can pull it off, it's Google. At the end of last week, Google fearlessly launched what some are calling a "potent weapon" in the battle over display ads. Doubleclick Advertising Exchange lets websites offer

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