Articles
Tag: advanced analytics
-
Analytics Buzzword Bingo: Which Solution Is Right For You?
At this point, everyone understands the importance of and need for analytics. But understanding the need and actually knowing how to go about leveraging analytics are two very different things. Adding to the confusion is the ambiguity around the term itself.
Continue reading...
-
10 Hot Vendors That Made Gartner's Cool Marketing Analytics List
Still giving lip service to analytics? Then you're probably losing sales. According to two new "cool vendor" reports from Gartner, analytics can help marketers convert contacts into sales.
Continue reading...
-
Gartner Rates These Companies the Best in Advanced Analytics
Brace yourself: the Gartner analysts who penned this year’s Advanced Analytics Platforms Magic Quadrant (MQ) expect companies that compete using advanced analytics and proprietary algorithms will disrupt entire industries by 2018.
Continue reading...
-
Webtrends Analytics Module Gets SAP Web Experience Certification
Webtrends’ Advanced Analytics module has achieved certified integration with the SAP Web Channel Experience Management 2.0 app. The module provides analytics for campaigns, shopping carts and customer support, and is built on the Webtrends Analytics 10 Software-as-a-Service (SaaS) platform.
Continue reading...
We take your privacy seriously