Articles
Three important technologies drive digital transformation: the cloud, process automation and advanced analytics.
Continue reading...
AI is set to impact work in three major ways: human to machine interaction; smart process automation; and advanced analytics.
Continue reading...
At this point, everyone understands the importance of and need for analytics.
But understanding the need and actually knowing how to go about leveraging analytics are two very different things.
Adding to the confusion is the ambiguity around the term itself.
Continue reading...
Still giving lip service to analytics? Then you're probably losing sales.
According to two new "cool vendor" reports from Gartner, analytics can help marketers convert contacts into sales.
Continue reading...
Brace yourself: the Gartner analysts who penned this year’s Advanced Analytics Platforms Magic Quadrant (MQ) expect companies that compete using advanced analytics and proprietary algorithms will disrupt entire industries by 2018.
Continue reading...
Webtrends’ Advanced Analytics module has achieved certified integration with the SAP Web Channel Experience Management 2.0 app. The module provides analytics for campaigns, shopping carts and customer support, and is built on the Webtrends Analytics 10 Software-as-a-Service (SaaS) platform.
Continue reading...