Articles
Tag: advertising
-
Don't Forget, Your Intrusive Ads Are Part of the Customer Experience
Facebook, Apple and Google are taking steps to give consumers more power over what they do or don't see. Why don't digital marketers follow suit?
Continue reading...
-
Verizon Closes Yahoo Deal, Announces Layoffs
Verizon closed its $4.5 billion acquisition of Yahoo’s core business this week and with it came Yahoo CEO Marissa Mayer's resignation and news of layoffs. Reuters news agency reported Verizon will slash at least 2,000 jobs as it integrates Yahoo into AOL, which Verizon bought two years ago.
Continue reading...
-
Snap Needs to Reinvent the Advertising Wheel
After a dismal first earnings report showing losses of $2.2 billion, you could argue that Facebook (and by extension, Instagram) has Snapchat on the ropes. Facebook founder Mark Zuckerberg himself conceded that he and his family of apps were, “a little bit late to the trend initially around making cameras
Continue reading...
-
New Google Tab Surfaces Personal Data in Search Results
Holiday weekends aren't normally a time when vendors upgrade or release new products. However, this Memorial Day weekend, Google made an exception. It added a new Personal Tab to its search engine to help users find personal information more effectively.
Continue reading...
-
The Customer Is Now the Advertiser
When I was young, driving down a lonesome country road, seeing a billboard was a nice diversion from the black and white boredom of daily life. Being interrupted from the monotony was a welcome surprise in a world where there was lots of time to kill.
Continue reading...
-
What the Pepsi Ad Tells Us About Millennials
The plot for the Kendall Jenner ad was the standard industry fare that has been peddled for 50 or more years. What was surprising was the reaction to it. Pepsi makes a product that, when drunk in sufficient quantities, makes you more likely to become obese and diabetic.
Continue reading...
-
Will Digital OOH Ad Spending Beat Social Media Spend in 2017?
This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space gains traction and acceptance. As CMSWire readers have heard before, OOH — one of the more conventional ad channels — is ripe for transformation by mobile data. With location
Continue reading...
-
Let's Make Boosting Ad Quality an Industry-Wide Goal
Bad ads serve no useful purpose for legitimate publishers, advertisers, website visitors or AdTech companies. On the contrary, the proliferation of bad ads threatens the growth of programmatic marketplaces.
Continue reading...
-
Programmatic's 3rd Wave: Will Publishers & Brands Get it 'Just Right'?
Programmatic. So much promise. Such a dubious reputation. Is it killing the industry it was supposed to revitalize? Or simply a great partial solution in need of further refinement? Love it or hate it, programmatic isn’t going anywhere. In fact, the latest estimates from Zenith’s Programmatic Marketing Forecasts project a
Continue reading...
-
How to Bring Trust Back to Mobile Advertising
Marketers are demanding more from mobile ad campaigns. In 2017, the issue of how trust can be brought back to the space will dominate the conversation as they sort the new demands going forward.
Continue reading...
-
Honey, I Shrunk The Ads (and Made Them Snackable, Searchable, Shareable)
The advertising industry has made great strides during the last several years. Previously, the industry was focused on creating complex technologies to expedite the media buying and marketing process.
Continue reading...
-
The End of Ads: Digital Publishers Ponder New Operating Models
Tom Standage, the deputy editor and digital strategy head for The Economist, has become very bearish about digital advertising. Earlier this month, when Medium CEO Ev Williams announced the company was eliminating 50 jobs and changing its business model to reflect the company's original mission of creating quality content, Standage
Continue reading...
-
How to Make Interstitial Marketing Work for You - and Your Customers
Mobile interstitial advertisements are popular with marketers but can be controversial with customers. These full-page pop-ups, which appear as a pit stop on the way to a target webpage, have been embraced by many organizations as an effective marketing strategy — helping to increase conversion and reduce ad-blindness.
Continue reading...
-
9 Ways to Grow Your Brand Online, Like The Pros
I never understood the importance of brand until I saw brand in action. In many cases I believed having the best product and experience was enough and brand was just a name, something that came with a nice logo. I was wrong. A great brand represents an entire experience.
Continue reading...