Articles
Tag: advertising
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Can Facebook Conversational Ads Raise Click-Through Rates?
Improving click-through rates from ads remains a real struggle for marketers.
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How Digital OOH Ads Take Your Message to the Streets
The rise of digital billboards as part of digital out of home advertising provides an opportunity to tailor messages to customers.
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What Are Pre-Roll Ads? (And How Can You Leverage Them?)
What is a pre-roll ad, and what are the best pre-roll ad strategies to use? CMSWire speaks to the experts to find out.
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Will LinkedIn Ads Take 2019 By Storm?
Facebook is often seen as the leader in social media advertising, but if statistics and expert opinions are anything to go by, 2019 will belong to LinkedIn Ads.
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Google Introduces 4 New Search Ad Position Metrics
Major advertising platforms are adjusting metrics to increase transparency of their digital ad systems.
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Marketing: The Truly Original Fake News
Many marketers unfortunately believe their own hype.
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How Marketers Can Recognize the Signs of Ad Fatigue
Ad fatigue has set in with consumers, but marketers can recognize the early warning signs using various readily-available metrics.
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GDPR May Seem Like It's Behind Us, But It Still Belongs in Your Marketing Road Map
Keys to ensuring your marketing stays on target and the right side of GDPR.
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New Tech, New Solutions: Why the Rise of AI Requires a New Kind of Transparency
Artificial intelligence is making advertising more effective, but it’s also making it more opaque.
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5 Things Brands Can Do To Win Back Customer Trust
Almost half of consumers, both B2B and B2C, do not trust brands. Here are 5 ways you can work to improve that stat.
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Google Chrome's Ad Blocker: Friend or Foe of Online Advertising?
A week after Google introduced its new native Chrome ad blocker, it appears to be having an impact already
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How Google's Chrome Ad-Blocker Could Change Digital Advertising
Google is rolling out native ad-blocking in Chrome that will likely have larger implications for the advertising industry. We asked experts what to expect.
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Don't Forget, Your Intrusive Ads Are Part of the Customer Experience
Facebook, Apple and Google are taking steps to give consumers more power over what they do or don't see. Why don't digital marketers follow suit?
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Machine Learning Will Transform the Advertising Industry
Hype about machine learning in the media industry abounds, but once you move past the buzz, there are also a lot of practical applications for the technology.
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