Articles
Google threatens to pull search out of Australia over a legality that would disrupt its business model, providing Microsoft with an unexpected opportunity.
Continue reading...
Google's Federated Learning of Cohorts is a radically different take on browser identification compared to the evolution of cookie usage.
Continue reading...
Apple's ATT framework represents a significant moment: a computer manufacturer is influencing what regulatory actions should exist in the advertising industry.
Continue reading...
With the fall of third-party cookies, innovators, creators and startups now have an opportunity to find creative solutions for the advertising world.
Continue reading...
For analytics practitioners the disruption from the COVID-19 pandemic means two things: stop following the measurement playbook, and adjust the playbook text.
Continue reading...
SEO strategy once meant "I want to be number one for this keyword.” That strategy makes sense for a simple website ... being launched in 2001.
Continue reading...
How marketers will be affected by changes to Apple IDFA, a device identifier assigned to a user's device to track and target users within iOS apps.
Continue reading...
We’ve spoken to podcast platforms and ads experts to determine whether podcast ad personalization could be entering dangerous territory.
Continue reading...
With a predicted 15% increase in podcast advertising spending this year, Spotify has expanded its offerings for marketers.
Continue reading...
Advertising experts share how the pandemic has affected ad spending and effectiveness, and what brands can do to achieve success with ads in the near future.
Continue reading...
Building emotionally-resonant marketing campaigns was hard enough before COVID-19.
Continue reading...
Adding Spotify ads to a marketing campaign strategy can give some marketers a way to provide meaningful messages that fit the current work-from-home era.
Continue reading...
The data doesn’t lie: Diverse companies do better than their peers.
Continue reading...
Google will eliminate third-party cookies from its Chrome browser and encourage third-party advertisers to migrate to Privacy Sandbox.
Continue reading...