Articles
Tag: advertising
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Microsoft Touts Bing as Google Threatens to Pull Search Out of Australia Over Legal Woes
Google threatens to pull search out of Australia over a legality that would disrupt its business model, providing Microsoft with an unexpected opportunity.
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Google's FLoC Helps Bring Cookieless Marketing and Privacy Into Focus
Google's Federated Learning of Cohorts is a radically different take on browser identification compared to the evolution of cookie usage.
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Apple's App Tracking Transparency: A New Direction for Consumer Privacy
Apple's ATT framework represents a significant moment: a computer manufacturer is influencing what regulatory actions should exist in the advertising industry.
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That's the Way the Cookie Crumbles
With the fall of third-party cookies, innovators, creators and startups now have an opportunity to find creative solutions for the advertising world.
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What 2020 Analytic Trends Will Remain Trendy in 2021?
For analytics practitioners the disruption from the COVID-19 pandemic means two things: stop following the measurement playbook, and adjust the playbook text.
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Get Your SEO House in Order for 2021
SEO strategy once meant "I want to be number one for this keyword.” That strategy makes sense for a simple website ... being launched in 2001.
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Why Apple's Changes to IDFA Will Make Things Harder for Marketers
How marketers will be affected by changes to Apple IDFA, a device identifier assigned to a user's device to track and target users within iOS apps.
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Podcast Ad Personalization: Is It Going Too Far?
We’ve spoken to podcast platforms and ads experts to determine whether podcast ad personalization could be entering dangerous territory.
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Spotify Video Ads Expands Choices for Podcast Marketing Strategies
With a predicted 15% increase in podcast advertising spending this year, Spotify has expanded its offerings for marketers.
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Are Digital Ads Losing Their Mojo?
Advertising experts share how the pandemic has affected ad spending and effectiveness, and what brands can do to achieve success with ads in the near future.
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What COVID-19-Themed Commercials Show About Marketing in a Pandemic
Building emotionally-resonant marketing campaigns was hard enough before COVID-19.
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Spotify Ad Studio Gives Marketers an in With Work From Home Customers
Adding Spotify ads to a marketing campaign strategy can give some marketers a way to provide meaningful messages that fit the current work-from-home era.
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Why and How You Need More Diversity in Your Marketing
The data doesn’t lie: Diverse companies do better than their peers.
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Google Privacy Sandbox: Say Goodbye to Third-Party Cookies in Chrome
Google will eliminate third-party cookies from its Chrome browser and encourage third-party advertisers to migrate to Privacy Sandbox.
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