Articles
Tag: advertising
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Inside Facebook's Strategy to Bring the Privacy War to Apple
An internal Facebook document reveals the "knife fight" the company is determined to have to fend off Apple’s new privacy controls.
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Is It Time to Add Google Local Service Ads to Your Marketing Strategy?
If you provide a local service, you should advertise locally. In this article, we’ll explain both why and how.
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Oracle Announces New Automated Lead Generation and Qualification Solution
Part of Oracle Advertising and CX, Fusion Marketing enables marketers to create campaigns that span traditional marketing and advertising channels.
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It's Time to Update Your QR Code Marketing Strategy
With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy.
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How Blockchain Is Changing Advertising
Advertisers can now leverage blockchain to keep track of ad spend. Ultimately, this may provide a level of transparency that current methods can’t replicate.
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A Look at Customer Effort Score and How It Can Help Build Better CX
Choosing the right CX metric can be the difference between business success and failure. Here we'll break down the principles of Customer Effort Score (CES).
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How to Use GA4's Features to Unlock Marketing and Conversion Insights
GA4's AI-driven Insights platform can help you make sense of it all by automatically uncovering patterns and connections that may otherwise go unnoticed.
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What You Need To Know About Google Ads Search Certification
Want to get ahead? Certifications are a great way to show you are growing. Here is what you need to know in order to obtain the Google Ads Search certification.
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9 Steps To Create a Successful Content Strategy
The most successful content marketers have a documented content strategy. Here's a step-by-step guide to help you create your own.
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OneScreen.ai Gets $1M in Funding to Fix OOH Advertising Industry
Last week, Tech Capital Inc and execs from HubSpot, Wayfair and BuySellAds and more invested $1 million in out-of-home advertising firm OneScreen.ai.
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Why Marketers Should Be Focusing on Customer Acquisition Costs
Data-driven marketers turn to customer acquisition cost (CAC) when they start talking about what the true cost to win a customer segment is.
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Is Google Unfairly Limiting Access to User Data to Its Competitors?
Google is once again being investigated by EU regulators. This time it’s over the way it shares — or doesn’t share — data with online advertising competitors.
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Google Delay Means Marketers Live in Cookie Tracking World Another Two Years
Google has delayed its third-party cookie-tracking termination by nearly two years. What does this all mean for marketers?
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Google's Newest Fine Turns up the Heat for Big Tech in Europe
Google's recent fine by the French competition authority is just the latest move by regulators to try and keep Big Tech under control.
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