Articles
Tag: advertising
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Are Digital Ads Losing Their Mojo?
Advertising experts share how the pandemic has affected ad spending and effectiveness, and what brands can do to achieve success with ads in the near future.
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What COVID-19-Themed Commercials Show About Marketing in a Pandemic
Building emotionally-resonant marketing campaigns was hard enough before COVID-19.
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Spotify Ad Studio Gives Marketers an in With Work From Home Customers
Adding Spotify ads to a marketing campaign strategy can give some marketers a way to provide meaningful messages that fit the current work-from-home era.
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Why and How You Need More Diversity in Your Marketing
The data doesn’t lie: Diverse companies do better than their peers.
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Google Privacy Sandbox: Say Goodbye to Third-Party Cookies in Chrome
Google will eliminate third-party cookies from its Chrome browser and encourage third-party advertisers to migrate to Privacy Sandbox.
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If Advertising Was a Parent
Advertising would make a lousy parent, with its focus on consumerism and debt.
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Is it Time for Marketers to Invest in Amazon Ads?
With Amazon gaining market share in the digital advertising space, is it time for marketers to get on board?
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Can Facebook Conversational Ads Raise Click-Through Rates?
Improving click-through rates from ads remains a real struggle for marketers.
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How Digital OOH Ads Take Your Message to the Streets
The rise of digital billboards as part of digital out of home advertising provides an opportunity to tailor messages to customers.
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What Are Pre-Roll Ads? (And How Can You Leverage Them?)
What is a pre-roll ad, and what are the best pre-roll ad strategies to use? CMSWire speaks to the experts to find out.
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Will LinkedIn Ads Take 2019 By Storm?
Facebook is often seen as the leader in social media advertising, but if statistics and expert opinions are anything to go by, 2019 will belong to LinkedIn Ads.
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Google Introduces 4 New Search Ad Position Metrics
Major advertising platforms are adjusting metrics to increase transparency of their digital ad systems.
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Marketing: The Truly Original Fake News
Many marketers unfortunately believe their own hype.
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How Marketers Can Recognize the Signs of Ad Fatigue
Ad fatigue has set in with consumers, but marketers can recognize the early warning signs using various readily-available metrics.
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