Articles
Tag: advertising
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What You Need To Know About Google Ads Search Certification
Want to get ahead? Certifications are a great way to show you are growing. Here is what you need to know in order to obtain the Google Ads Search certification.
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9 Steps To Create a Successful Content Strategy
The most successful content marketers have a documented content strategy. Here's a step-by-step guide to help you create your own.
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OneScreen.ai Gets $1M in Funding to Fix OOH Advertising Industry
Last week, Tech Capital Inc and execs from HubSpot, Wayfair and BuySellAds and more invested $1 million in out-of-home advertising firm OneScreen.ai.
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Why Marketers Should Be Focusing on Customer Acquisition Costs
Data-driven marketers turn to customer acquisition cost (CAC) when they start talking about what the true cost to win a customer segment is.
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Is Google Unfairly Limiting Access to User Data to Its Competitors?
Google is once again being investigated by EU regulators. This time it’s over the way it shares — or doesn’t share — data with online advertising competitors.
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Google Delay Means Marketers Live in Cookie Tracking World Another Two Years
Google has delayed its third-party cookie-tracking termination by nearly two years. What does this all mean for marketers?
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Google's Newest Fine Turns up the Heat for Big Tech in Europe
Google's recent fine by the French competition authority is just the latest move by regulators to try and keep Big Tech under control.
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Taboola Teams Up With Oracle Moat on Video Analytics
The new partnership aims to boost advertisers' measurement capabilities and deliver more transparency into the performance of video advertising campaigns
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Is it Time to Add Google Local Service Ads to Your Marketing Strategy?
If you provide a local service, you should advertise locally. In this article, we’ll explain both why and how.
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Amazon Goes All-in on Robotic Fulfillment, Expert.ai Adds New Features & More News
Amazon announces a new robotic fulfillment center. Expert.ai adds new features to its NL API, Outreach launches 3 new products and more news.
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Improve Conversion Rate Optimization With a CRO Checklist
Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business.
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As Google FLoC Trial Rolls Out, What's a Marketer's Next Move?
Google has begun to roll out FLoC trials as a cookie alternative. How should marketers be preparing for what comes next?
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How Quality Scores Improve Your Digital Ad Campaign Strategy
Combining return on ad spend with quality score can help reveal which campaigns need attention and which are worthy of further investment.
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Forget the Cookie and Get Out of Walled Gardens: Focus on Marketing Fundamentals
Google’s announcement that it will stop supporting any kind of third-party ID will hopefully serve as a wake-up call for brands.
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