Articles
Tag: advertising
-
New Tech, New Solutions: Why the Rise of AI Requires a New Kind of Transparency
Artificial intelligence is making advertising more effective, but it’s also making it more opaque.
Continue reading...
-
5 Things Brands Can Do To Win Back Customer Trust
Almost half of consumers, both B2B and B2C, do not trust brands. Here are 5 ways you can work to improve that stat.
Continue reading...
-
Don't Forget, Your Intrusive Ads Are Part of the Customer Experience
Facebook, Apple and Google are taking steps to give consumers more power over what they do or don't see. Why don't digital marketers follow suit?
Continue reading...
-
Verizon Closes Yahoo Deal, Announces Layoffs
Verizon closed its $4.5 billion acquisition of Yahoo’s core business this week and with it came Yahoo CEO Marissa Mayer's resignation and news of layoffs. Reuters news agency reported Veri
Continue reading...
-
Snap Needs to Reinvent the Advertising Wheel
After a dismal first earnings report showing losses of $2.2 billion, you could argue that Facebook (and by extension, Instagram) has Snapchat on the ropes. Facebook founder Mark Zuckerberg himself con
Continue reading...
-
New Google Tab Surfaces Personal Data in Search Results
Holiday weekends aren't normally a time when vendors upgrade or release new products. However, this Memorial Day weekend, Google made an exception. It added a new Personal Tab to its search engine to
Continue reading...
-
The Customer Is Now the Advertiser
When I was young, driving down a lonesome country road, seeing a billboard was a nice diversion from the black and white boredom of daily life. Being interrupted from the monotony was a welcome surpri
Continue reading...
-
What the Pepsi Ad Tells Us About Millennials
The plot for the Kendall Jenner ad was the standard industry fare that has been peddled for 50 or more years. What was surprising was the reaction to it. Pepsi makes a product that, when drunk in suff
Continue reading...
-
Will Digital OOH Ad Spending Beat Social Media Spend in 2017?
This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space gains traction and acceptance. As CMSWire readers have heard before, OOH — one of t
Continue reading...
-
Let's Make Boosting Ad Quality an Industry-Wide Goal
Bad ads serve no useful purpose for legitimate publishers, advertisers, website visitors or AdTech companies. On the contrary, the proliferation of bad ads threatens the growth of programmatic marketp
Continue reading...
-
Programmatic's 3rd Wave: Will Publishers & Brands Get it 'Just Right'?
Programmatic. So much promise. Such a dubious reputation. Is it killing the industry it was supposed to revitalize? Or simply a great partial solution in need of further refinement? Love it or hate it
Continue reading...
-
How to Bring Trust Back to Mobile Advertising
Marketers are demanding more from mobile ad campaigns. In 2017, the issue of how trust can be brought back to the space will dominate the conversation as they sort the new demands going forward.
Continue reading...
-
Honey, I Shrunk The Ads (and Made Them Snackable, Searchable, Shareable)
The advertising industry has made great strides during the last several years. Previously, the industry was focused on creating complex technologies to expedite the media buying and marketing process.
Continue reading...
-
The End of Ads: Digital Publishers Ponder New Operating Models
Something is amiss with the digital advertising space as publishers gripe -- with good reason -- about fraud and declining revenues.
Continue reading...