Articles
Tag: advertising
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Improve Conversion Rate Optimization With a CRO Checklist
Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business.
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As Google FLoC Trial Rolls Out, What's a Marketer's Next Move?
Google has begun to roll out FLoC trials as a cookie alternative. How should marketers be preparing for what comes next?
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How Quality Scores Improve Your Digital Ad Campaign Strategy
Combining return on ad spend with quality score can help reveal which campaigns need attention and which are worthy of further investment.
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Forget the Cookie and Get Out of Walled Gardens: Focus on Marketing Fundamentals
Google’s announcement that it will stop supporting any kind of third-party ID will hopefully serve as a wake-up call for brands.
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How Return of Advertising Spend Analysis Can Guide Marketing Budget Spend
Marketers should spend less time worrying about click-through rates and more time watching Return on Advertising Spend (ROAS).
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Ensuring Cultural Sensitivity in Your Marketing and Advertising
Digital marketing has brought more effective communication with customers, but it's also brought a new set of challenges, cultural sensitivity in advertising.
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Microsoft Touts Bing as Google Threatens to Pull Search Out of Australia Over Legal Woes
Google threatens to pull search out of Australia over a legality that would disrupt its business model, providing Microsoft with an unexpected opportunity.
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Google's FLoC Helps Bring Cookieless Marketing and Privacy Into Focus
Google's Federated Learning of Cohorts is a radically different take on browser identification compared to the evolution of cookie usage.
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Apple's App Tracking Transparency: A New Direction for Consumer Privacy
Apple's ATT framework represents a significant moment: a computer manufacturer is influencing what regulatory actions should exist in the advertising industry.
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That's the Way the Cookie Crumbles
With the fall of third-party cookies, innovators, creators and startups now have an opportunity to find creative solutions for the advertising world.
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What 2020 Analytic Trends Will Remain Trendy in 2021?
For analytics practitioners the disruption from the COVID-19 pandemic means two things: stop following the measurement playbook, and adjust the playbook text.
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Get Your SEO House in Order for 2021
SEO strategy once meant "I want to be number one for this keyword.” That strategy makes sense for a simple website ... being launched in 2001.
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Why Apple's Changes to IDFA Will Make Things Harder for Marketers
How marketers will be affected by changes to Apple IDFA, a device identifier assigned to a user's device to track and target users within iOS apps.
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Podcast Ad Personalization: Is It Going Too Far?
We’ve spoken to podcast platforms and ads experts to determine whether podcast ad personalization could be entering dangerous territory.
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