Articles
Tag: aggregate knowledge
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Forrester Wave Issues First Look at Data Management Platforms for Marketers
Digital marketers these days are awash in data. In the first Forester Wave report on the subject, the industry research firm tries to sort out the current state of data management platforms (DMPs). The report, The Forrester Wave: Data Management Platforms, Q3 2013, points out that DMPs have evolved
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Aggregate Knowledge Report Finds Social Reaching Best Audiences
Social media visitors appeared to be the best kinds of targets for marketers and advertisers in Q2, an Aggregate Knowledge report has found, a trend that has now been ongoing for three quarters in a row.
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Aggregate Knowledge Report Identifies Best Channels for Digital Marketing
It’s the “end of advertising as we know it.” That’s the conclusion of David Jakubowski, CEO of media intelligence company Aggregate Knowledge (AK), whose new report points to the ways in which analytics are resulting in better reach and more sales for digital advertisers.
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Aggregate Knowledge Report Finds Best Place to Buy Ads is Social Media
A media ad spending report from Aggregate Knowledge has placed social media at the top of the buying heap, above other channels like exchanges and networks. Cost, Reach + User Quality Measured Five hundred thirty ad campaigns were measured by Aggregate Knowledge in its Global Media Intelligence Report, and it
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Aggregate Knowledge Updates Media Intelligence Platform, Introduces Marketing Improvement Guarantee
Aggregate Knowledge has updated their Media Intelligence Platform, a tool that aims to improve digital marketing strategies and social media presence in businesses. With the explosion of social media in the past few years and the ever important role that digital marketing seems to be having, businesses are trying to become more social.
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