Articles
Tag: allan hall
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To Capture Customer Attention, Keep it Short and Sweet
Our attention spans are frayed. Digital media penetrates nearly every waking moment of our lives. Microsoft conducted a study in 2015 that suggested the average attention span — defined as “the amount of concentrated time on a task without becoming distracted” — has fallen to a fleeting 8 seconds —
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Take Charge of Your Brand Reputation Management
The philosopher Socrates said it best, "The way to gain good reputation is to endeavor to be what you desire to appear.” By his logic, the key to managing a reputation lies in narrowing the gap between what you are and how people perceive you.
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For DX That Converts, Pay Attention to Customer Retention
The late Theodore Levitt, economist and legendary professor at Harvard Business School, memorably mused that, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” This saying really epitomizes the need to put a customer’s ultimate aspiration at the heart of what your company sells.
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Commit to Customer Experience with a Company-Wide Strategy
A lot of moving parts go into creating exceptional customer experiences. Personalization, channels, translation, relevance and more all work together to capture the reduced attention span of today's online customer. But while all of these elements contribute to the customer experience, they won't get anywhere without company
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How to Think Human in a Digital World
It used to be a given that human contact was part of making any purchase.
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Found in Translation: A Global Customer Experience
If you have eight seconds to get a customer’s attention, asking them to read content they can’t understand will fail you every time. Did you know that 87 percent of customers who can’t read English won’t buy products or services from English-language websites? Multilingual Content Pays Off When it
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How to Capture an 8-Second Attention Span: Be Relevant
According to recent research, the number of seconds it takes you to get to THIS point of the sentence — 8 seconds, to be precise — is the amount of time you have to make an impression on a customer.
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