Articles
Tag: analyics
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CMSWire's Top Information Management Stories of 2017
Inside of information management there has been much disruption over the last year, so as 2017 winds down we look back at the stories that mattered most.
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Why Web Analytics Are More Important Than Ever
According to Forrester's recent Wave report web analytics are key to understanding customers and delivering awesome digital experiences.
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Qualtrics Raises Its Experience Management Play with New IQ Engine
When Qualtrics raised $180 million in a Series C funding round in April, it was pretty clear it had something big in the works. Now we know what it is.
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Telling Stories Through Data Visualization
Researchers believe storytelling developed and became part of our culture before language was fully established. Storytelling continues to be deeply woven into the fabric of our being today. It’s how we communicate information to our co-workers, friends and family. It drives the film, television and publishing industries.
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5 Ways Analytics Helps You Win (and Retain) Customers
Peter Drucker once said: “The purpose of a business is to create a customer.” In today’s world, successful businesses not only create customers, they find ways to keep and grow them. Businesses are increasingly turning to tools such as predictive analytics and machine learning to make that happen.
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Delivering Strong User Experiences in This Increasingly Digital World
Given the increasing reliance on digital systems to accomplish many everyday tasks, there’s no denying the performance — specifically, speed and reliability — of these systems is critical to ensuring end users will have a positive experience.
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This Secret Formula Will Make You an Analytics Superhero
After you’ve built the business case for how to solve your company’s big data analytics problem, you may be left wondering if proposing data analytics software will make your role obsolete. Never fear, what you propose will make you an analytics hero and an invaluable part of your company.
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Teradata Promises to Better Serve its Customers #TDPARTNERS16
ATLANTA — It's not every day that a CEO publicly admits mistakes. But that's exactly what Teradata President and CEO Victor Lund did here yesterday at his company's annual user conference. During a keynote at the Teradata Partners Conference, Lund admitted the company has made mistakes.
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Salesforce Acquires BeyondCore to Plug Analytics Gaps, Boost AI
If you’re a smart technology provider, you give your customers a vast selection of tools to get their jobs done. Forward-thinking vendors do this through partnerships and integrations with best-in-class providers — and, often, through acquisition of best-in-class providers themselves.
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Forrester Report: Top Needs for Customer Experience Tech Include Analytics, Data-Capable Staff
To deliver effective customer experience in this multi-channel, data-capturing world, the top two technologies are analytics tools and web content management. Those are among the findings in a new report from Forrester on customer experience technology. The report, The State of Digital Experience Customer Technology, surveyed more than 200
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Scout Analytics Introduces Data Usage Hub, Antidote for Subscription Economy
Have you ever wondered -- how are my customers using the software or service I’m providing? Today, Scout Analytics, the cloud-based recurring revenue management company has launched Scout Usage Data Hub, a powerful analytics platform that aims to transform all that usage data into actionable metrics and custom reports.
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Web Analytics: Are You Worried About the New "Do Not Track" Legislation?
If you work in the digital world and have a pulse, chances are you've seen the recent commotion regarding the Federal Trade Commission’s proposed “Do Not Track” requirement for websites.
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