Articles
Tag: anthony myers
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The CMSWire 25: Our Most Popular Stories of 2013
It's a New Year -- the perfect time to take one more long, analytical look back at 2013 -- through a sampling of 25 of the most popular CMSWire stories of the year. We have selected some of the best of the best stories, based on reader interest.
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CMSWire's Top 10 Hits of 2013: Customer Experience
It's been an interesting year in the customer experience management (CXM) space, a broad category that encompasses external marketing, e-commerce and a host of related concepts. Building on Forrester's definition of customer experience — "how customers perceive their interactions with your company” — CMSWire offered readers plenty of insight about
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Meet, Pray, Live: Marketers Benefit from Deeper Demographic Insights
Marketers live and die by demographic data, looking at everything from gender and ethnicity to identify target markets for specific products or services. Big data — and the deluge of online information — provides more information about potential customers than ever before, including detailed statistics on everything from median income
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eZ Publish 5.2 Debuts with Digital Marketing Tools Built In
eZ Systems has launched eZ Publish 5.2, a short term release that adds a suite of digital marketing and customer experience management (CXM) tools to the mid market focused Web CMS.
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Tweet Jam Recap: Defining the Modern Intranet #SocBizChat
Intranets, portals and enterprise collaboration tools mean different things to different people, so our latest Tweet Jam focused on defining just what people mean when they discuss the modern intranet.
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Complaints are a Gift in the Age of the Empowered Customer
Empowered customers are more demanding than ever and traditional views of marketing continue to be entrenched. One enterprising marketer has built his own value matrix to help companies figure out how to become the kinds of organizations those empowered folks love to talk about.
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Adobe Launches Mobile Service for Fine Tuning Apps
Adobe has built out its marketing cloud offerings. Now it is adding a mobile services tool that companies can use to fine tune mobile apps. The tool allows them to harness data that can be used for retargeting across the web. Adobe Monitors 1.6 Trillion Annual Transactions Every year, Adobe
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New Joomla Release: Version Control, Rapid Application Development Tools
Joomla, an open source content management system (CMS), is now offering features like version control, one click extension installation and a rapid application development module that bring the system in line with many of its commercial counterparts. Joomla's Biggest Release Yet Version 3.
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Thanksgiving Is the New Black (Friday), Adobe Predicts
Thanksgiving is about to be the new black, according to data from Adobe. Black Friday that is. Online holiday retail sales are growing faster on Thanksgiving Day than on either Black Friday or Cyber Monday — and Thanksgiving could surpass those big ticket shopping days within five years.
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SaaS Tools Bridge Gaps between Business Users, IT
As business technology moves to the cloud, software as a service (SaaS) providers are banding together in online marketplaces. This is helping IT teams provide business tools to end users in less complex ways.
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Answer My Tweet ... Now, Customers Say
Over 70 percent of Twitter users expect to see businesses respond to their tweets, a social media report has found, and 54 percent expect to hear back within the hour.
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