Articles
Tag: arjen van den akker
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Tying Strategic Business Objectives to Information Management Strategies
Structured content improves business agility, provides governance and control and enables findability.
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Tying Your Most Valuable Information to Business Objectives
The direct link between information management and business objectives has been overlooked by many, yet offers enormous potential to a brand.
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6 Ways to Make Your Customer Journeys Continuous
The concept of an omnichannel customer experience has been around for 15 years, but that doesn't mean we're any closer to delivering it.
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Best-of-Breed vs. Suite? Digital Disruption Is Forcing Change
The way brands select digital experience technology has changed dramatically in a short period of time. What factors are driving the change?
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Technical Content Plays an Outsized Role in the Customer Journey
Technical documentation plays a larger role in the customer journey — pre and post purchase — than most businesses currently account for.
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Automation's Evolution and Promising Future
Automation has been around in one form or other for years. But with the advent of cognitive automation, automation has grown in leaps and bounds.
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Arjen van den Akker: Machine Learning and AI to Play 'Pivotal Role' in Content Creation
SDL Product Marketing Director Arjen van den Akker talks future of content delivery and personalization
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Arjen van den Akker: Take Small, Incremental Steps to Exceptional DX
Arjen van den Akker is the product marketing director at Maidenhead, UK-based SDL, a global language and content software provider. His background includes experience in electrical and computer engineering and marketing.
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Web Engagement: Should Your Recommendation Engine Work with Real-Time Data?
Under the umbrella of “customer engagement” and “web engagement,” companies look to implement technology and processes to ride the next wave of the World Wide Web. After Web 2.0, companies now need to engage with their audiences.
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WEM: Moving From Mass Blast to True Engagement
Web Engagement Management (WEM) is a heavily exploited topic by most Web Content Management (WCM) vendors. But can they truly deliver WEM solutions? Do they know what it takes, and do they truly deliver the technology to achieve it? Look at Web Content Management (WCM) vendors’ websites, and you’ll probably
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The Key to Web CMS Success is Ease of Use: But What Does That Actually Mean?
“Easy to use” is a natural requirement for a content management system (Web CMS). The bottom line for every organization is being able to use the tool the way it’s meant to be used in the most efficient way. But when choosing a Web CMS, what do you look for in terms of ease of use? The first thing to keep in mind is that the Web CMS must
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