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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
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When Customers Don't Search: How AI Is Compressing the B2B Buying Journey
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Editorial
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The AI Permission Map Every CX Leader Needs Before Scaling Support
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Feature
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What Are the Best Digital Asset Management Systems? 25 to Consider in 2026
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Zoom office building, shot from the outside in front.
Zoom Expands Virtual Agent With Architect & Performance Suite
Dozens of people in front of a Dialpad logo inside an office building.
Dialpad Brings Conversation Intelligence to Gemini Enterprise
A small white long-haired dog sits in a grassy outdoor setting, gazing into a large framed mirror. The dog's reflection appears centered within the mirror, creating a visual metaphor for self-reflection, identity and perception. Sunlight filters through the trees in the softly blurred background.
The Mirror Problem: Why Generic Content Can’t Win in AI Search
Entrance to the Forrester CX Forum event, featuring illuminated signage above open double doors leading into a conference networking space where attendees are gathered and conversing. The venue interior includes patterned carpeting, dark wood accents and event branding prominently displayed overhead.
Trust, Governance and Focus Emerge as CX's New Priorities
A whimsical robot assembled from electronic components, circuit boards, wires and metal hardware stands against a light gray background. The handmade robot has googly eyes, a circuit-board head and body, spring-like arms and legs, and holds two wrenches as if ready to perform repairs or maintenance.
AI Won't Fix Your CX If You're Starting With the Wrong Question
AI illustration of a large multi-layer cake shown in cross-section, revealing colorful interior layers stacked from bottom to top. The cake is decorated with technology and marketing-themed icons, while a single plaque at the top displays the word “martech.” The exposed layers symbolize the multiple technology layers that make up a modern marketing stack.
The Fight for Martech's Most Valuable Layer Has Begun
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Articles Tagged "Artificial Humor"

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Analytics
Predictive Analytics in CX: 5 Companies' Results
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Social Business
IBM Yucks It Up With Artificial Humor
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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