Articles
Tag: b2b marketing personalization
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Understanding Rules- vs. Intent-Based Marketing Personalization
Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules.
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Is It Time To Refine or Scale Back Your Marketing Personalization Efforts?
Recently, Gartner reported that fewer CMOs are prioritizing marketing personalization. We explore whether it's time to refine your efforts or scale them back.
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1-to-1 Marketing Personalization, Myth or Reality?
Should marketers put efforts into 1-to-1 marketing when Gartner says marketers will abandon personalization efforts by 2025?
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What Is Machine Learning's Impact on Marketing Personalization?
Machine learning is growing. Here are some important considerations for marketers regarding machine learning’s impact on personalization.
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6 Marketing Personalization Strategies for 2020
Marketers naturally want to personalize experiences, but the journey is never easy. Here are some marketing personalization strategies for 2020.
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