Articles
Recently, Gartner reported that fewer CMOs are prioritizing marketing personalization. We explore whether it's time to refine your efforts or scale them back.
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Should marketers put efforts into 1-to-1 marketing when Gartner says marketers will abandon personalization efforts by 2025?
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Machine learning is growing. Here are some important considerations for marketers regarding machine learning’s impact on personalization.
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Marketers naturally want to personalize experiences, but the journey is never easy. Here are some marketing personalization strategies for 2020.
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