Articles
Tag: b2b
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Coveo and VHT Make Acquisitions, HubSpot Updates Its Suite & More CX News
Covering the news of the week in customer experience and digital marketing software news, leading with Coveo's acquisition of Quibit.
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Are You Providing Course-Changing Digital Customer Experiences? Should You Be?
Is seamless the only thing that matters in building digital customer experiences? Research says no.
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4 Tips For Better Social Listening
While some channels like TikTok and Facebook have proven to be goldmines for B2C companies, they aren’t necessarily as fruitful for marketers in the B2B space.
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Determine Where You Can Win: 4 Steps to Master Go-to-Market
Go-to-market isn't "marketing" — it's the process of achieving product-market fit.
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What’s Keeping B2B CMOs Up at Night?
Five things are keeping B2B CMOs up at night. In this article we cover the challenges and in the next we'll look at the solutions.
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Expansion Joins WoodWing Group, LogMeIn Updates GoToConnect and More News
In this week's CX and marketing Newsbyte, we've got acquisitions, free chatbots for SMBs, new features and updates from around the industry & more.
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What’s Next for Conversational AI?
We're barely scraping the surface of what conversational chatbots can do. So what comes next for conversational AI?
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Why Community Is the Future of B2B Marketing
Let me start with why I think the sales model needs to change. Simply put, none of us like being sold to.
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How Ecommerce Influences B2B Analytics
The pandemic accelerated certain types of ecommerce behavior. B2B marketers should pay attention.
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The Right Approach to Modeling Can Make a Big Difference for B2B Marketers
Accumulating data into a database to drive marketing decisions is not a single-step process, but rather an ongoing commitment.
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Newegg Embraces Dogecoin, Moz Announces New Metrics Suite & More News
Newgg embraces Dogecoin, Moz adds a performance metrics suite, Informatica Revamps Intelligent Data Management Cloud With AI & Microservices and more DCX news.
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Creating Content in B2B: How to Avoid the Substance Gap
When B2B companies rely on jargon, hyperbole and self-centered statements it creates a substance gap between them and their intended audience.
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The Results Are In: Content Is Still King in 2021
We asked B2B marketing pros about their most successful marketing tactics during the pandemic, and what lessons they learned for 2021. Here are their stories.
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COVID-19 Changed Your B2B Customers for Good
Believe me when I say, COVID-19 has irrevocably changed your B2B customers and capsized traditional buying cycles.
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