Articles
Tag: b2b
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Customer Journey Orchestration Isn’t Just for B2C Anymore
Some B2B companies are still struggling to get their customer journey management initiatives off the ground. A few steps to get started.
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6 Ways B2B Websites Fail to Engage
A new Forrester report finds B2B websites are missing the mark on engagement. We look at the top reasons why.
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3 Keys to Getting Started With Video Content Marketing
B2B marketers are using video content to drive sales. Here's how you can kickstart your B2B video marketing strategy.
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B2B Customer Experience Fundamentals: Starting Off on the Right Foot
There is no excuse for delivering a poor customer experience once a prospect has been qualified.
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The B2B App Boom Will Only Grow in 2019
The B2B app landscape has changed dramatically in the last few years. For businesses to compete, they must a renewed emphasis on testing.
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Why Influencer Marketing Is Essential For Your B2B Marketing
If you're not doing influencer marketing, you're already behind.
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B2B Customer Experience Is Catching Up, But Still Has a Long Way to Go
A recent survey of 1,000 B2B Sales executives sheds light on what forward-looking B2B organizations should be focusing on today.
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B2B Marketing Analytics Is Broken. Here’s How To Fix It
A recent Forrester study found that only 50 percent of B2B marketing and sales decisions are made based on data. We need to fix that.
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How to Create a B2B Prioritized Sales List Using SEO
How to build a prioritized list of the most promising B2B prospects that will be your next unicorns.
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How to Deliver Personalized B2B Experiences With AI
Actionable tips to help marketers use artificial intelligence to deliver personalized experiences to their leads.
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Design Has Become a Continuous Activity
We do a lot of work analyzing customer experience within the business-to-business technology industry. One thing we’ve noticed over the last five to 10 years is the rise in the importance of design-related tasks for customers.
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Whether B2B or B2C, Emotion Is the Heart of Good Growth Marketing
B2B marketers should take a page out of B2C marketer's books, and appeal to their customer's emotions
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Top B2B Events (August 13 to September 18, 2017)
It's amazing what can happen when a team has all the right tools. The Los Angeles Dodgers have won 43 out of their last 50 games, the best 50-game stretch by any Major League Baseball team since 1912.
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6 Successful B2B Influencer Marketing Approaches
The power of influencer marketing is being felt across the business to customer (B2C) space. Forty percent of respondents to a Twitter survey said they’d purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube — which is probably why 73 percent of marketers report having budget allocated
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