Articles
Tag: b2b
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B2B Customer Experience Fundamentals: Starting Off on the Right Foot
There is no excuse for delivering a poor customer experience once a prospect has been qualified.
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The B2B App Boom Will Only Grow in 2019
The B2B app landscape has changed dramatically in the last few years. For businesses to compete, they must a renewed emphasis on testing.
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Why Influencer Marketing Is Essential For Your B2B Marketing
If you're not doing influencer marketing, you're already behind.
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B2B Customer Experience Is Catching Up, But Still Has a Long Way to Go
A recent survey of 1,000 B2B Sales executives sheds light on what forward-looking B2B organizations should be focusing on today.
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B2B Marketing Analytics Is Broken. Here’s How To Fix It
A recent Forrester study found that only 50 percent of B2B marketing and sales decisions are made based on data. We need to fix that.
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How to Create a B2B Prioritized Sales List Using SEO
How to build a prioritized list of the most promising B2B prospects that will be your next unicorns.
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How to Deliver Personalized B2B Experiences With AI
Actionable tips to help marketers use artificial intelligence to deliver personalized experiences to their leads.
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Design Has Become a Continuous Activity
We do a lot of work analyzing customer experience within the business-to-business technology industry. One thing we’ve noticed over the last five to 10 years is the rise in the importance of design-related tasks for customers.
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Whether B2B or B2C, Emotion Is the Heart of Good Growth Marketing
B2B marketers should take a page out of B2C marketer's books, and appeal to their customer's emotions
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Top B2B Events (August 13 to September 18, 2017)
It's amazing what can happen when a team has all the right tools. The Los Angeles Dodgers have won 43 out of their last 50 games, the best 50-game stretch by any Major League Baseball team since 1912.
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6 Successful B2B Influencer Marketing Approaches
The power of influencer marketing is being felt across the business to customer (B2C) space. Forty percent of respondents to a Twitter survey said they’d purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube — which is probably why 73 percent of marketers report having budget allocated
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How to Break Through With CIOs on Social Media
It’s hard to be the Chief Information Officer. These busy tech execs are under pressure to successfully power up the CEO’s latest digital transformation initiative, plus hire and retain the best IT talent.
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Lattice Partners with Dun & Bradstreet to Improve Customer Insights
Lattice Engines updated its Predictive Insights Platform to give B2B marketers and sales reps deeper insights beyond traditional demographics on customers and prospects. The update improves data access and targeting and builds off the platform's existing artificial intelligence capabilities.
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Oh How the Tables Have Turned: What B2C Marketers Can Learn From B2B
Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that's the general assumption.
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