Articles
Tag: behavioral data
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Why Behavioral Data Is the New Focus Group
How can companies get a picture of what their customers want without relying solely on in-person or remote focus groups?
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Embrace Behavioral Data for Super Targeted Marketing
Facing dwindling attention spans and intensifying digital noise, marketers keep resolving to prioritize personalization. But are we following through? Most marketers continue to rely only on demographic data. In fact, 94 percent of senior-level executives believe delivering personalization is critical or important to reaching customers. Yet fewer than half of
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Tealium Integrates with Splunk for Rich Data Analytics
Tealium tag management
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