Articles

Tag: bigdataanalytics15

  • Sales Forecasting: Inaccuracy's Last Refuge in the Big Data Era

    Sales Forecasting: Inaccuracy's Last Refuge in the Big Data Era

    One of the critical tasks for sales managers is forecasting. Forecasts drive a host of decisions in the organization, from investment in production to allocation of service personnel to the guidance offered to shareholders. But, for some reason, it's increasingly acceptable for forecasts to be not particularly accurate. In a

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  • Are You the Peter Parker or Spider Man of Data Science?

    Are You the Peter Parker or Spider Man of Data Science?

    Imagine one day you wake up with life-changing superpowers. You can scale any building in a matter of seconds. You possess superhuman strength, speed and agility. You have a sixth-sense that alerts you to potential danger.

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  • What if Marketers Got Paid By Commission?

    What if Marketers Got Paid By Commission?

    Imagine for a second that you run a sales division. Now imagine that your team’s goals are to show up for work, respond to emails, write compelling messages to their prospects and complete projects that their chain of command likes.

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  • Don't Let Big Data Keep You Up at Night

    Don't Let Big Data Keep You Up at Night

    Massive amounts of data is zooming around online and through the airwaves -- data that could help your small business accomplish a great many things. But just because it's there doesn’t mean you have to worry about ALL of it. You just need to focus.

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  • The Key to Analytics for the Masses

    The Key to Analytics for the Masses

    When organizations discuss how to drive value from big data, they often focus on improving the customer experience through big data analytics. But they face a challenge here: Many of the employees who actually interact with customers are not sophisticated consumers of analytics.

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  • Turn Your Data Into Smart Data

    Experts have proclaimed the end of the big data bubble for a few years now. Yet more and more companies want to be analytics-driven with analytics-oriented departments to take full advantage of the exponential growth of data points. It's reported that marketers will spend an estimated $11.

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  • Harness the Power of Intent Data for Predictive Marketing

    Harness the Power of Intent Data for Predictive Marketing

    We are in the middle of a marketing revolution. With technology that makes it possible to get insight from all different types of data, it’s no longer about being just a modern marketer -- it’s about being a predictive marketer.

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  • Portrait of a Chief Data Officer

    Portrait of a Chief Data Officer

    Want to find the perfect Chief Data Officer? Look for an empathetic big brain to harness the power of big data for your business. Here’s why. Being a Chief Data Officer (CDO) is not for the faint of heart.

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  • Analytics, Big Data and ... Hocus Pocus?

    Analytics, Big Data and ... Hocus Pocus?

    Businesses that are scrambling to keep up with the quickly changing e-commerce world are turning to big data and analytics as important, if not primary tools.

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