• About Us
  • Editorial Calendar
  • IMPACT Awards
  • CX Decoded Podcast
  • Press Releases
  • Product Directory
  • Advertise Here
  • Become a Contributor
Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

News
Big GOOGLE sign on a facade of glass taken in Seattle.
Google Adds AI Visibility Reports to Search Console
Read now
News
A conference hallway with Sitecore signage at the Sitecore Symposium 2025 at the Walt Disney Dolphin Resort in Orlando, Fla.
Sitecore Acquires Scrunch to Boost AI Search Visibility
Read now
Editorial
Two rolling suitcases sit near a large airport terminal window as a passenger jet takes off in the background. One suitcase is bright yellow, while the other is silver and topped with a hat and sunglasses, evoking leisure travel and vacation planning.
The Purchase Signal Most Brands Are Ignoring: The Booked Trip
Read now
A small autonomous delivery robot travels along a city street at dusk, illuminated by surrounding lights and vehicle headlights. Motion blur in the background emphasizes movement as the four-wheeled robot, carrying a small orange safety flag, navigates an urban environment independently.
Why Customer Experience Is Now Your AI Visibility Strategy
Close-up of a smartphone displaying the Figma logo on screen, with a blurred purple background.
Figma Make Brings Visual Editing to Live Codebases
Stacked tiles featuring the Salesforce cloud logo on a blue background, illustrating the brand’s platform ecosystem and identity.
Salesforce Acquires Contentful to Power Agentforce Content
Jar of homemade tomato pasta sauce surrounded by fresh cherry tomatoes, basil leaves, olive oil and seasonings on a dark countertop, highlighting fresh ingredients commonly used in Italian cooking.
Is Context Engineering the New AEO Secret Sauce?
Silhouette illustration of several people pushing a massive boulder uphill on a steep slope at sunset, symbolizing effort, persistence, teamwork, friction and the challenge of overcoming obstacles to achieve a goal.
What Is Customer Effort Score (CES)? Definition, Benchmarks and How to Improve It
Close-up image of a small ornamental tree growing from a stack of gold coins, with multiple gold money bags hanging from its branches like fruit. Additional gold coins surround the base of the tree, symbolizing investment growth, wealth creation, financial returns and long-term value generation. The background is softly blurred in warm gold and cream tones.
What Saves Money on Every Interaction but Costs You the Customer?
Latest CoverageCMSWire TVWebinarsResearchIMPACT AwardsPodcastsEvents CalendarEditorial CalendarAdvertising

Articles Tagged "Birst"

Feature
Article
Analytics
Birst 6 Introduces Machine Learning to Its Networked BI Platform
Feature
Article
Information Management
Birst Expands Networked BI With Collaboration, Data Prep
Feature
Article
Information Management
Birst Goes for Gold in Marketing Attribution
Feature
Article
Big Data
Birst & Tableau: The BI World May Not Be Dog Eat Dog
Feature
Article
Big Data
Big Data Gets Big Money for Big Reasons
Feature
Article
Analytics
Your Data Is a Mess: Investors Pile Funds into BI
Feature
Article
Big Data
Did SAP Just Change the Game for Enterprise IT?
Feature
Article
Big Data
Will Salesforce's New Analytics Cloud Make Waves? #DF14
Feature
Article
Big Data
Will SAP HANA + Birst Blow Salesforce and Oracle Analytics Away?
Feature
Article
Information Management
Why It's Intelligent for Birst to Sit on HANA
Feature
Article
Information Management
How to Get Value from Your Business Data
Feature
Article
Information Management
8 Vendors Lead The Business Intelligence Market
Feature
Article
Big Data
Is the Big Data Backlash Real?
Feature
Article
Information Management
Gartner Business Intelligence, Analytics Magic Quadrant Breaks Down Mature, Varied Market
Feature
Article
Jobs
Recession Relief: New Job Openings at Edelman, Siteworx, Workday, Jive, AvePoint and Forrester (6-Dec-12)
Feature
Article
Jobs
Recession Relief: New Job Openings at Terremark, Appirio, Weebly, Airbnb and Red Hat (22-June-12)
Feature
Article
Information Management
Making the Decision Between On-Premises or SaaS Business Intelligence
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Explore CMSWIRE
CMSWire TVCX Decoded PodcastCMSWire IMPACT AwardsCustomer Experience ResearchPurchase ReportsCMSWire Editorial CalendarState of Customer Experience ReportState of the CMO ReportBecome a CMSWire ContributorThe Wire (Press Releases)CMSWire Advertising & Sponsorship
Popular Articles
Sprinklr Acquires ViralMoment to Close the Video Listening Gap15 Marketing Certifications That Can Help You Earn a Better SalarySalesforce Acquires Contentful to Power Agentforce ContentIs Context Engineering the New AEO Secret Sauce?What It Actually Takes to Build Gen AI Into Your Enterprise Marketing StackThe Horseless Carriage Problem: Why Voice AI Needs Better Systems, Not Just Better Models
Editorial Channels
AI in Customer ExperienceCustomer Data ManagementCustomer Experience PracticesContact CentersDigital Experience LeadershipDigital Experience StacksEcommerceHyper-PersonalizationMarketing AutomationVoice of the Customer
Join the Community

Not yet a CMSWire member? We serve over 5 million of the world's top customer experience practitioners. Join us today — unlock member benefits and accelerate your career, all for free.

fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Published by Simpler Media Group, Inc.
Explore our Family of Brands
CMSWire Logo Square
Reworked Logo Square
VKTR Logo Square
Privacy|
Terms|
Contact|
Sitemap|
Advertising
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Privacy|
Terms|
Contact|
Sitemap|
Advertising