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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Editorial
Professional working at a standing desk, talking on a phone while reviewing performance dashboards and analytics charts on a desktop monitor and tablet.
Why the CMO Job Is Being Rewritten in Real Time — and How to Land on the Right Side
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Feature
Stacked tiles featuring the Salesforce cloud logo on a blue background, illustrating the brand’s platform ecosystem and identity.
Salesforce Agentforce Contact Center Review: Strengths, Gaps and How It Compares to Rivals
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Editorial
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Your Marketing Strategy Is Just Boring
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Two vintage-style toy robots, one red and one teal, standing side by side against a plain white background, facing forward with mechanical details and antennae visible.
Marketing Org Charts Were Built for Channels. AI Just Made That Obsolete
Close-up of a hand holding a smartphone displaying the Canva AI logo with the tagline “rapid content creation,” set against a blurred background of colorful digital screens.
At Canva Create, the Company Declares Its Design-Tool Era Is Over
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What Mickey Mouse and Taylor Swift Get Right About Customer Experience
A hand places a wooden block onto a stack of cubes featuring two silhouetted heads and a circular arrow symbol, representing alignment, communication and the continuous exchange of information between teams or stakeholders.
The Chief Customer Officer Isn’t Just a Voice of the Customer Anymore
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Reddit's Rise in AI Citations: What Marketers Must Know About AEO Strategy
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The Experience Orchestrator: Where Enterprise Architecture Meets AI Driven CX
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Articles Tagged "Birst"

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Analytics
Birst 6 Introduces Machine Learning to Its Networked BI Platform
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Information Management
Birst Expands Networked BI With Collaboration, Data Prep
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Information Management
Birst Goes for Gold in Marketing Attribution
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Big Data
Birst & Tableau: The BI World May Not Be Dog Eat Dog
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Big Data
Big Data Gets Big Money for Big Reasons
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Analytics
Your Data Is a Mess: Investors Pile Funds into BI
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Big Data
Did SAP Just Change the Game for Enterprise IT?
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Big Data
Will Salesforce's New Analytics Cloud Make Waves? #DF14
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Big Data
Will SAP HANA + Birst Blow Salesforce and Oracle Analytics Away?
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Information Management
Why It's Intelligent for Birst to Sit on HANA
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Information Management
How to Get Value from Your Business Data
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Information Management
8 Vendors Lead The Business Intelligence Market
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Big Data
Is the Big Data Backlash Real?
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Information Management
Gartner Business Intelligence, Analytics Magic Quadrant Breaks Down Mature, Varied Market
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Jobs
Recession Relief: New Job Openings at Edelman, Siteworx, Workday, Jive, AvePoint and Forrester (6-Dec-12)
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Jobs
Recession Relief: New Job Openings at Terremark, Appirio, Weebly, Airbnb and Red Hat (22-June-12)
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Information Management
Making the Decision Between On-Premises or SaaS Business Intelligence
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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