Articles
Tag: brand ambassadors
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Why B2B Firms Should Build a Brand Community in Each Customer Organization
When it comes to B2B businesses, it pays to have multiple brand ambassadors within every customer organization.
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Here's Why Field Service Technicians Are Your New Brand Ambassadors
Remember when our idea of customer service was one touch point, a call center which allowed for limited customer interactions? Fast forward to today, and what used to be thought of as customer service is now just a piece of the overall customer experience.
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Turning Your Customers into Ambassadors
People love helping others. According to research by Leader Networks CEO Vanessa DiMauro, 80 percent of people participate in online communities just because they like helping others. They love carrying the torch, feeling altruistic and finding a sense of belonging in doing so. This is community at its finest.
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Do Employees Need Rewards to be Active on Social Media?
How can businesses encourage and motivate employees to become brand ambassadors for their companies -- both internally and externally? It comes down to the age old question: use the carrot or use the stick? Two reports caused me to ask this question.
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You've Got Klout: 'Brand Squads' Give Influencers Credit for Brand Engagement
It’s time to take your brand’s influencers by the horns. That’s what the folks at Klout are indicating, anyway. This week it's announced Brand Squads, currently in beta, which allow Klout to give influencers a place to be recognized and have an impact on the brands they care about
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