Articles

Tag: brand community

Just Because You Call it a 'Community' Doesn't Make it One

Carrie Melissa Jones | Jan 10, 2019

We must recognize Mirage Communities to clarify what to build for organizations, where to invest effectively and how to remain honest in our intentions.

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Why B2B Firms Should Build a Brand Community in Each Customer Organization

Ryan Duguid | Dec 7, 2018

When it comes to B2B businesses, it pays to have multiple brand ambassadors within every customer organization.

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Tag: brand community

Just Because You Call it a 'Community' Doesn't Make it One

Why B2B Firms Should Build a Brand Community in Each Customer Organization