Articles
Tag: brand engagement
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Tap Into Memories: Why Nostalgia Sells
As the new face of Keds, Taylor Swift is driving growth for the brand she loved as a child. “When I was a little kid,” she says, “I had a pair of white Keds I wore everywhere.
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Sounds of Silence Hamper CEOs on Social
Maybe they’re stuck in their ways, busy or just plain shy. Whatever the reason, there’s not much tweeting going on at the top. A new survey shows that Fortune 500 CEOs aren’t using Twitter and nearly 70 percent shun all five major social media networks. And the decision may be
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Brands Still Struggle to Engage with Customers on Social Media
Social media and customer service go hand-in-hand these days. We know consumers are likely to turn to social media to ask brands questions, complain, praise or to just say hi. Though brands are more active on social media than ever before, they still struggle to engage with customers.
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RadiumOne Connect Promises to Boost Mobile App Engagement
What do you do most on your mobile device? If you're a lot like the average smartphone or tablet user, you use apps to check everything from the weather to your social media statuses, take and share photos, as well as shop, read the news and well, just about anything
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Be Seen: New Network Connects Brands with Instagram Influencers
When it comes to social media, the objective for brands is to be seen, so it's only appropriate that the photo engagement platform Seen (formerly Venueseen) has launched Snapfluence, an exclusive network that connects brands with Instagram influencers. Instagram isn't new, but seems to be gaining momentum among brands as of late. The benefits of the
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Get to Know Your Customer Experience Lifecycle #CXM
This month as we examine the customer experience lifecycle, there's no doubt that we'll ponder the marketer's most pressing, philosophical question -- when does a customer become a customer? Just as the 24-hour news cycle has impacted the way users stay informed, the 24-hour always online lifestyle of users
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Book Review: Social Marketology & The Study of Customer Engagement
How does a brand become more of a person and become a part of the conversation? This is one of the first questions Ric Dragon asks in his book Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever. In order to answer it, Mr.
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Getting CEOs to "Like" Social Media
Does your organization’s CEO have an active presence on social media? Does she blog? Does he tweet? As social media becomes a natural part of our daily lives and our marketing strategies, it seems that CEOs aren’t embracing the platform. But they should. Here’s why.
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Relevvant Redefines Brand Engagement with Psychographic Targeting
It’s no secret that driving brand engagement is a priority for marketers. How you do it, however, is widely debated.
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