Articles

Tag: brand narrative

  • Does Your Conference Booth Work For You?

    Does Your Conference Booth Work For You?

    Conferences make me nervous. I’m shy and I never feel comfortable in a room full of strangers. But I have to go to conferences. So I developed a new conference game. I go around the room and look at the booths.

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  • Why Omnichannel Marketing Helps You Build a Better Brand

    Why Omnichannel Marketing Helps You Build a Better Brand

    Second of a two-part series. Today most of our customers and potential customers connect to the digital world with two or more devices that use multiple touchpoints, from websites to mobile applications. But users don't see these various options as disparate parts.

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  • Why Brands Should Learn to Tell Better Stories

    Why Brands Should Learn to Tell Better Stories

    Part one of a two-part series. The art of engaging with users using your own brand’s story is, appropriately, known as brand storytelling. It shouldn’t be confused with the story of how a brand was established or the hardships you faced when you just started.  Developing Strong Brand Images Instead,

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  • Test Your Narrative Strength

    Test Your Narrative Strength

    Narratives are systems of beliefs that help you interpret the meaning of things.  So if you want people to buy what you’re selling, it's important that they can interpret the meaning of what you’re offering the same way you do.

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  • Is Your Narrative Telling The Right Story? #DXS15

    CHICAGO — Chief Executive Officers are not listening to their Chief Marketing Officers. And as a result, many organizations are struggling to develop effective narratives for their marketing campaigns. The solution? Get back to basics. Step off the marketing treadmill and start with a good narrative.

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  • Narrative Strategy Tames Digital Experience Chaos #DXS15

    Narrative Strategy Tames Digital Experience Chaos #DXS15

    If you are building out a digital experience, chances are you have two fat challenges. One is technology — a lot of technology that doesn’t always work together the way you think it should and hoped it would. The other is content. You need good quality content that is relevant.

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  • Al Leach to Brands in Crisis: Leave Self-Interest Behind

    Al Leach to Brands in Crisis: Leave Self-Interest Behind

    By the time an SOS has gone out to PR and communications ace Al Leach to summon his formidable crisis management skills, chances are the desperate company sending that frantic Mayday call has probably come to disagree with P.T. Barnum’s famous belief that “there is no bad publicity.

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  • American Women and Nike: A Soccer Narrative

    American Women and Nike: A Soccer Narrative

    Narratives matter to brands. How you construct and convey your narrative has a profound effect on how people assign meaning and value to your products, and, of course, the likelihood that they will buy them.

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