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Tag: bruce swann

The Next Evolution in Email Marketing: Beyond Personalization

Bruce Swann | Sep 17, 2019

Research shows about half of all email marketing contains only basic personalization, consisting of low-cost tactics like following up with inactive customers.

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Your Customers Flow From Online to Offline, So Should Your Marketing

Bruce Swann | Jun 23, 2016

Integrating online and offline channels is where the cross-channel marketing efforts of many companies tend to stall.

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Tag: bruce swann

The Next Evolution in Email Marketing: Beyond Personalization

Your Customers Flow From Online to Offline, So Should Your Marketing