Articles

Tag: bruce swann

The Next Evolution in Email Marketing: Beyond Personalization

Bruce Swann | Sep 17, 2019

Research shows about half of all email marketing contains only basic personalization, consisting of low-cost tactics like following up with inactive customers.

Continue reading...
Your Customers Flow From Online to Offline, So Should Your Marketing

Bruce Swann | Jun 23, 2016

Integrating online and offline channels is where the cross-channel marketing efforts of many companies tend to stall.

Continue reading...

About Us

SMG/CMSWire is a leading, native digital publication produced by Simpler Media Group, Inc. Our CMSWire and Reworked publications provide articles, research and events for sophisticated digital professionals. Our editorial team produces 150+ authoritative articles per month for our 3 million+ community members. Join us as a subscriber.

Read more about us or learn how to advertise here. We also have a Reader Advisory Board.

More:

Monthly Editorial Calendar
Article Submission Guidelines
DW Experience Conference
DX Summit Conference
Advertiser Media Kit
Press Releases

Stay In the Loop

Get Our Newsletter

Tag: bruce swann

The Next Evolution in Email Marketing: Beyond Personalization

Your Customers Flow From Online to Offline, So Should Your Marketing