Articles
How does a business make money? Felix Oberholzer-Gee answers the question in his new book, "Better, Simpler Strategy."
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To do that, we need to put on our management consulting hats and enlist the help of a simple but powerful two-by-two model.
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Cyber security are words that organizations need to become more familiar with. We may hear it in the news from time to time when there’s a hacking incident, but putting your information at risk doesn’t always manifest itself so publicly.
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Most content strategists love content, because we love words. But most companies ignore content because the link between words and revenue isn’t always obvious.
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