Articles
Tag: campaign marketing
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3 Ways Marketers Can Own the Customer Experience
How would your customers rate your ability to deliver relevant customer experiences? Are you confident your company is meeting the expectations of today’s digitally transformed world? More importantly, are you delivering the experiences your customers want and need? A recent study from the Economist Intelligence Unit found 86 percent of
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5 Minutes with Forrester's Carl Doty: Customers Define Your Brand
We've all heard many, many, many times that marketing is changing. After a while, it's like hearing the Earth is turning. So what? What most marketers don't know is how much or how fast it's changing.
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It's Official: Forrester Says Campaign Marketing Is Dead
Campaign marketing is dead. Long live contextual marketing. That's the message today from Forrester Research as it formally embraced the evolution from an age when marketers convinced people to buy things to an age where marketers simply help people find what they intend to buy.
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