Articles
Tag: cmi
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CMI Survey Finds Marketers Struggle to Manage Content as Business Asset
Ronco's "set it and forget it" line worked so well for its Showtime Rotisserie ovens. Unfortunately, it's not as easy for content marketers, who need to set content and remember it.
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SEO Insights: Are You Smarter than a Search Engine?
There are seven major themes driving search today, according Rand Fishkin, the flamboyant founder of search engine strategy and tools vendor Moz. And to no one's surprise, many of them are frustrating marketers' efforts to attain good returns from their search engine optimization (SEO) efforts, he conceded.
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How to Measure the Effectiveness of Your Content #CMWorld
CLEVELAND, Ohio – When it comes to measuring the effectiveness of content, most marketers would love a simple formula ("X + Y = Success!" comes to mind). Unfortunately, measuring content does not lend itself well to this simple equation. There are too many variables for any single formula to take into account.
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Joe Pulizzi: Great Content Marketing Is Unique, Targeted #CMWorld
The blindingly orange business suit Joe Pulizzi will wear for his keynote at next week’s Content Marketing World at the Huntington Convention Center in Cleveland tells a great story. Sure, it signifies the founder of the Content Marketing Institute’s (CMI) obsession with the color.
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Why It's So Important to Attend B2B Industry Events
Go figure. At a time when so much business and related relationships are conducted online, face-to-face events have never been more popular — a reality underscored by London-based UBM's $17.6 million acquisition of Joe Pulizzi 's Cleveland-based Content Marketing Institute (CMI) this year.
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UBM Acquires Content Marketing Institute for $17.6M
London-based UBM, a global business-to-business events organizer and parent company of The PR Newswire press release distribution service, today acquired Joe Pulizzi 's Cleveland-based Content Marketing Institute (CMI) for $17.6 million.
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Only 3 in 10 Rate Their Tech Content Marketing as Effective
Almost all B2B technology marketers use content marketing, but only 30 percent rate their programs as effective or meeting overall objectives. That's the word from the Cleveland, Ohio-based Content Marketing Institute (CMI), which released a new report on content marketing today.
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Is Content Marketing Heading for a Brick Wall?
LAS VEGAS — One of the key challenges for modern marketers is to create content that is by definition "intelligent" — automatically discoverable, reusable, reconfigurable and adaptable. That was the premise of last week's Intelligent Content Conference (ICC) here, a two-day event preceded by a full day of workshops.
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Your Awesome, Creative, Stunning Content Isn't Good Enough
You could have Ernest Hemingway author a blog post for your organization, and it could still stink. Not that the content would be the issue. It's how you structure and deliver it. Ann Rockley's been championing the idea of "intelligent content" and has run a conference in its name.
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