Articles
Tag: coca cola
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Want to Understand Scale and Agility? Open a Box of Legos
If David Butler had followed his childhood dream, maybe those semi-annual trips to the dentist would be more of an adventure. Butler is Coca-Cola’s vice president of innovation. Every day it’s his job to create the systems, process and relationships necessary for the company to produce as much value
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Twitter Dives Deeper Into Advertising With New Agency Deal
Starcom MediaVest is a big name among advertising agencies, supporting massive global brands. Twitter will be using the deal as part of its marketing strategy, as it aims to tie its presence to multiple screens, media and brands.
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