Articles
Digital, mobile and social are the pillars of retail’s future.
According to Rick Kenney, Salesforce Commerce Cloud’s Head of Consumer Insights, this past holiday shopping season demonstrated the very foundation of retail has shifted — and the traditional top shopping days have realigned in sync with new consumer behaviors.
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Less than four months after Salesforce acquired Demandware for $2.8 billion, the San Francisco-based CRM giant today relaunched the e-commerce software as the Salesforce Commerce Cloud.
The Commerce Cloud falls under the broader umbrella of Salesforce's Customer Success Platform, which includes sales, service, marketing, community, analytics and apps.
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