Articles

Tag: communication

  • How Positive Customer Interactions Drive Positive Results

    How Positive Customer Interactions Drive Positive Results

    There are countless, constantly evolving factors affecting human communication. However, the desired outcome of communication is almost always the same. Each party wants to gain value from the interaction. Customer experience (CX) industry leaders understand this — and must create this value for customers as well as their employees.

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  • CMSWire @Lunch: Conversations We Haven’t Had

    CMSWire @Lunch: Conversations We Haven’t Had

    “Well, this is a conversation we certainly need to have sometime.”  It's a phrase I’ve heard all too often from folks who would rather talk to me when I didn’t sound so correct. I’ve edited publications about communications, including one with “conversations” in the title.

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  • 3 Crucial Elements of a Successful Rebranding Campaign

    A rebranding campaign is never easy or convenient. There are dozens of horror stories and case studies that highlight the mistakes brands have made over the years.

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  • Enterprise 2.0 in 2012: Asking the Right Questions

    What’s working today in Enterprise 2.0? I knew this article would be a challenge, but I was unprepared for the challenge inherent in just getting the terms right. To begin with, what is Enterprise 2.0? MIT’s Andrew McAfee coined the term in 2006, describing it as “the use of

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  • How to Grow a Virtual Company #drupalcon

    At DrupalCon in Denver, Lullabot President and cofounder Matt Westgate shared lessons in running and growing a successful, sustainable virtual company.   In 2006, Matt Westgate and Jeff Robbins, Lullabot's CEO and cofounder, sent an email to Drupal founder Dries Buytaert announcing the launch of Lullabot. “Really we just wanted

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  • The Digital Workplace: How Sociable is Your Intranet?

    The language we use defines our national identity and culture. In the UK most of the people living in Wales can speak English but under the 1993 Welsh Language Act all public-sector websites that contain information relevant to Wales have to be in English and Welsh.

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  • WEM: The Perils of Not Doing Social Media, or Doing it Wrong

    Living in the age of social media must be a lot like when rock 'n’ roll emerged. What is this noise? Only young people like this stuff!  Although we more than five years into our social media experiment, you’d be surprised to learn that there are many who still discount

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  • Bitrix Intranet Portal 8.5 Adds Drag and Drop Business Process Design

    Back in May, Bitrix (news, site) released the Intranet Portal 8.0, which was full of new collaboration tools aimed at connecting people across the enterprise. This week they’ve released Intranet Portal 8.5, which gives the enterprise even more flexibility and power. By implementing drag-and-drop functionality,

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  • WordPress Encourages Communication, Changes Changelogs

    Communication is key in any relationship, including those between plugin authors and plugin users. Promoting such healthy unions is team WordPress (news, site ), who recently announced some improvements made to their changelogs in order to further detail the changes made between versions.

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  • How to Market to the Information Rich

    The Internet thrives in information-rich societies. Traditional communications and marketing thrive in information-poor ones.The job of marketing and advertising was much easier in the Twentieth Century. It could inform people of genuinely novel things like cars and soap powder, microwaves and computers.

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  • Writing Website Headlines that Connect

    Headlines can be extremely effective tools to engage your online visitors and entice them to gather more information about your products, services and business.Following are three guidelines to help you create headlines that connect: 1.

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  • How Internet Users Prefer and Process Information

    More than 63% of Internet users indicated in a recent Webcopyplus poll the written word is their choice of communications on the Web.However, according to psychologist, educator and neurolinguistics expert Dr. Genie Z.

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  • Turning Internet leads into sales

    Showing consumers respect turns browsers into buyers. Yet, when consumers reach out, their inquiries often seem to fall on deaf ears.In the digital age, a prompt response is anticipated – always. And when it’s not delivered, it can easily kill the sale.

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  • Effective Web Content Has Personality

    We're all dressed up or down and off to go interneting. And by interneting, we mean we're going content consuming. You're dressed up. I'm dressed up. So what we want to ask is: What's your content wearing? No, this isn't your CMS trying to seduce you. It's a valid question. As we've discussed many times here, there's much more to content than management. You are what you wear or what you eat...or some such thing. And the same goes for your content. So let's talk about its personality.It's all about letting your content express itself and show its true colors.

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