Articles
Tag: content development
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Telling Stories, Developing Strategies for Content #confab
Content strategists love to tell stories. ConFab 2011 may bill itself as a content strategy conference, but it’s more like a two-day storytelling festival. Stories are content strategists' strongest tool and weakest asset.
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SDL Acquires Calamares, Spices Up its Digital Assets
SDL has previously partnered with companies in need of web content management solutions. Today, SDL acquired a digital assets management solution, and its offering just got spicier. By acquiring Calamares, a cloud-based platform that allows enterprises to centrally compose, enrich, publish and distribute video and other rich-media assets, SDL
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Content Strategy: Why Content Matters
Welcome to our new weekly column on Content Strategy. We will serve up a healthy dose of tips, tricks and tools related to content development, design, usability, search engine optimization and other content governance.
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