Tag: content optimzation

  • How to Manage an Intranet

    Traditional managers often lack the skills required to understand if an intranet is successful or not. I was once talking to a manager about how the intranet could save staff time and make things easier, when he shook his head dismissively.

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  • How Web is Different from Print

    Of all the things that make the Web different from print, linking is the most important. Are we tool-making animals or are we animals made by tools? It's an old question.

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  • The Customer is in Charge

    The shift away from blind faith and unquestioned brand loyalty is good for both customers and organizations. "Inch by inch, voter by voter, Barack Obama and John McCain labored for more than a year to lock down supporters and woo defectors," an Associated Press story stated in November 2008.

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