Articles

Tag: customer 360

  • swing ride

    Creating Customer 360 Doesn't Have to Be so Hard

    Most customer experience initiatives falter because they think it’s only about the customer and the data is an afterthought.

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  • motor racers

    The Race to Customer 360

    Across both business and consumer markets, the race is on to comprehensive customer understanding. Today companies use every means available to them to capture, process and analyze data on customer environments and behavior with the ultimate goal of driving new revenue and reducing costs. According to Gartner, “Business demand

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