Articles
Tag: customer communities
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9 Big Community and Collaboration Platform Trends for 2018
What to expect in the world of community platforms in 2018
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Apple Doesn't Hide Its Customer Community, So Why Do You?
How can I best integrate my website with my community? A lot of companies worry about this co-existence. They fear their customers will become confused if they land on a community but want to buy a product, or if they think the community is the company’s website.
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Answering That Pesky Community ROI Question
About once a week, I hear a community professional say something that sends up a red flag. And every time, the red flag is the same: they’re passionate about their community’s health, but they don’t know how to make executives care too.
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Building Customer Communities with Yammer
The last few years we've seen customer service evolve as social business continues its advance into mainstream business. Online customer communities have changed the days of a customer calling a 1-800 number to get help or fumbling through a website searching for documentation.
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If You Build an Online Community, Will They Come?
"If you build it, they will come. " This worked for Kevin Costner in "Field of Dreams," but when it comes to creating an online community to drive better engagement with your customers, it's not that simple.
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True or False: Social Media Marketing Works
As someone who earns a living helping B2B marketers make social media work, I was surprised by a recent claim from Forrester Research. Marketers use social networks like Facebook and Twitter to engage customers and prospects, Forrester noted. But then it added: it’s not working.
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Build an Online Community - and Customers Will Come
Most businesses recognize customer communities can build brand trust, improve support, reduce costs and even enhance marketing efforts and generate new product ideas. That's the conclusion of a new report from Get Satisfaction, an online community platform.
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Start Your Community Relationships with the First Hello
And then you arrive at the front desk. The office manager doesn’t recognize your face or name, so phone calls are made to determine where you should go. Your new boss is travelling this week and the rest of your team has yet to arrive.
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How Customer Communities Bolster Support Teams
Customer engagement helps sales teams drive incremental revenue, ideation helps inform the product roadmap for product management and SEO helps the marketing team rank higher for particular keywords. Ask customer support managers and they’ll tell you how customer communities can make their teams more valuable.
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How Communities Can Help You Get "Unstuck" and Delight Customers
Call centers in their current incarnation were developed to solve customer issues in the most efficient and scalable way possible, assuming that customers wanted to call or email companies.
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Crowdsourcing the Voice of the Customer Through Feedback Management
Your customers are talking about you. Are you listening? While more and more companies are embracing the voice of their customer, what the customers says isn’t always true or accurate.
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How to Create a Culture of Customer Centricity
Companies today are acutely interested in becoming more customer-centric and increasing customers' lifetime value. One key way to deepen engagement with customers is by creating and cultivating a customer community, but many companies don't know how to develop a compelling community -- one that keeps customers engaged over time.
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Marketing Maturity, Organizational Readiness, and the Impact of Social Intelligence
You know what’s cool about the evolution of the customer experience? That there are now firms that exclusively focus on it and help companies optimize the customer experience. As we know, the customer experience has always been; but it hasn’t always been a multi-channel digital experience.
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Focus On Engagement, Not Followers to Build Your Twitter Community
I can’t count the number of times I’ve overheard brand representatives bragging about reaching the milestone of “ten thousands followers on Twitter!” Or a hundred thousand. Or even a million. Of course, these numbers are big, and at first glance they’re impressive.
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