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Customer Experience

CMSWire's customer experience (CX) channel gathers the latest customer experience editorial, opinion, research and analysis informing today's CX leadership, strategy, measurement frameworks and CX software decisions.

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Editorial
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Ditch the Customer Journey Map. Try a Customer Momentum Map
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Editorial
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User Experience Design Tips ... For the Agentic CX World
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Editorial
A smartphone displaying the Thoma Bravo logo in the foreground with a blurred background screen showing logos of software and technology companies associated with the private equity firm.
Everyone Has a Take on the Medallia—Thoma Bravo Story. Here's Mine.
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A brown, black and white beagle lies beside an orange-and-white cat resting peacefully outdoors on a concrete surface, with a softly blurred garden background behind them.
Agentic AI in CX: Friend or Foe of Human Agents?
ALT TEXT The main stage at Twilio SIGNAL 2026 in San Francisco, with rows of empty red chairs facing a large center screen displaying the Twilio SIGNAL logo, flanked by two matching branded side screens under red and blue stage lighting.
Twilio Bets Its Infrastructure Layer Can Own the Agentic Customer Conversation
A golden-brown Irish Setter rests its chin on a white desk, gazing upward with soulful eyes beside a laptop and a cup of pens.
The Best CX Teams Have Ditched the Help Desk for a 'Hope Desk'
Bret Taylor and Clay Bavor walk side by side on a city sidewalk, talking and gesturing during a conversation outside in an urban setting.
Sierra Raises $950M at $15B Valuation, Eyes Transformation Beyond Customer Support
A woman crouches under a kitchen sink, using a wrench to tighten exposed plumbing pipes, with a toolbox beside her as she focuses on the repair.
Before You Scale AI in Customer Experience, Fix These 5 Things
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Is Medallia's Debt Tale a Stress Test for Voice of the Customer Market?
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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Popular Articles
8x8 Updates Platform for CX with AI Studio, Real-Time Analytics and Silent Mobile AuthenticationWhat NiCE's Q1 2026 Results Reveal About Agentic AI in the CX EnterpriseEmail Marketing Underperforming? Let’s Troubleshoot ItIs Medallia's Debt Tale a Stress Test for Voice of the Customer Market?The Brand Strategy Gap That's Costing B2B Scale-Ups More Than They RealizeWhere Agentic CX Pays Off First (And Why It’s Not Customer-Facing)
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AI in Customer ExperienceCustomer Data ManagementCustomer Experience PracticesContact CentersDigital Experience LeadershipDigital Experience StacksEcommerceHyper-PersonalizationMarketing AutomationVoice of the Customer
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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