Customer ExperienceCMSWire's customer experience (CX) channel gathers the latest customer experience editorial, opinion, research and analysis informing today's CX leadership, strategy, measurement frameworks and CX software decisions.SPONSORED BYEditorialDitch the Customer Journey Map. Try a Customer Momentum MapRead nowEditorialUser Experience Design Tips ... For the Agentic CX WorldRead nowEditorialEveryone Has a Take on the Medallia—Thoma Bravo Story. Here's Mine.Read nowAgentic AI in CX: Friend or Foe of Human Agents?Twilio Bets Its Infrastructure Layer Can Own the Agentic Customer ConversationThe Best CX Teams Have Ditched the Help Desk for a 'Hope Desk'Sierra Raises $950M at $15B Valuation, Eyes Transformation Beyond Customer SupportBefore You Scale AI in Customer Experience, Fix These 5 ThingsIs Medallia's Debt Tale a Stress Test for Voice of the Customer Market?Explore the Customer Experience Channel