Articles

Tag: customer research

How to Get Your Whole Company to Buy Into the Customer Experience Ethic

Janelle Estes | Feb 20, 2019

To compete today, everyone in a company needs to more deeply empathize with what customers experience when engaging with the brand.

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What's The Biggest Risk With Content Marketing?

Kaya Ismail | Nov 16, 2018

Content marketing is a long-term strategy for sure, but is the biggest risk delayed ROI, or is there something else more costly?

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Qualitative Research: The Third Essential Customer Research Input

Gerry McGovern | Jul 2, 2018

By balancing qualitative research with quantitative and observational research can offer a full picture of your customer's needs.

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Observational Customer Research

Gerry McGovern | Jun 25, 2018

Companies need a blend of quantitative and qualitative data for a comprehensive view of their customers.

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Tag: customer research

How to Get Your Whole Company to Buy Into the Customer Experience Ethic

What's The Biggest Risk With Content Marketing?

Qualitative Research: The Third Essential Customer Research Input

Observational Customer Research