Articles
Tag: customer research
-
How Experience Data Turned Lemonade Into a Profitable Neighborhood Business
Anyone trying to release new products needs to understand the experience gap: the difference between what a product delivers and what customers expect.
Continue reading...
-
How to Get Your Whole Company to Buy Into the Customer Experience Ethic
To compete today, everyone in a company needs to more deeply empathize with what customers experience when engaging with the brand.
Continue reading...
-
What's The Biggest Risk With Content Marketing?
Content marketing is a long-term strategy for sure, but is the biggest risk delayed ROI, or is there something else more costly?
Continue reading...
-
Qualitative Research: The Third Essential Customer Research Input
By balancing qualitative research with quantitative and observational research can offer a full picture of your customer's needs.
Continue reading...
-
Observational Customer Research
Companies need a blend of quantitative and qualitative data for a comprehensive view of their customers.
Continue reading...