Articles
Tag: customer research
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Why Behavioral Data Is the New Focus Group
How can companies get a picture of what their customers want without relying solely on in-person or remote focus groups?
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How Experience Data Turned Lemonade Into a Profitable Neighborhood Business
Anyone trying to release new products needs to understand the experience gap: the difference between what a product delivers and what customers expect.
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How to Get Your Whole Company to Buy Into the Customer Experience Ethic
To compete today, everyone in a company needs to more deeply empathize with what customers experience when engaging with the brand.
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What's The Biggest Risk With Content Marketing?
Content marketing is a long-term strategy for sure, but is the biggest risk delayed ROI, or is there something else more costly?
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Qualitative Research: The Third Essential Customer Research Input
By balancing qualitative research with quantitative and observational research can offer a full picture of your customer's needs.
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Observational Customer Research
Companies need a blend of quantitative and qualitative data for a comprehensive view of their customers.
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