Articles
Tag: customer success
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Customer Success Should Begin Long Before the Contract Is Signed
Customer success should be the company goal, not just a role — and customer success begins before a deal is closed.
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When Customer Success and Marketing Work Together, The Customer Wins
A new era is rising that revolutionizes marketing yet again and will add greater precision to the content and focus of marketing.
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What to Expect From CX in 2020: 3 Accelerating Trends
CX professionals should double down on customer success, prepare for customer master data management and look for changes in marketing automation in 2020.
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Know What's a Powerful Business Driver? Customer Success
Are you focused on the customer? On customer success? On customer retention? Does it drive what you do day in and day out?
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Aligning Your Organization Around Customer Success
To be an organization that truly bakes customer success into the core takes more than simple redirection.
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How to Bake Customer Success into Your Operations
Integrating the concept of customer success into daily operations will improve customer retention.
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Bring Your Customer Data Together to Enable Customer Success
To let technology reach its full potential and deliver value to customers, companies need to first make the shift to a customer-centric mindset.
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There’s No Business Without Customer Success Business
Customer success needs to be part of a company's DNA. Without properly serving customers, value proposition makes no sense.
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Automation Is Key to Delivering Consistent Customer Experiences
The ability to deliver a consistent and outstanding customer experience is key to effective customer acquisition and retention.
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Here's What Customer Marketing Will Look Like in the Very Near Future
Customer marketing is going to play an increasingly important role in how B2B companies do business.
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Why Brands Must Unify Customer Experience and Customer Success (and How They Can Do It)
Customer success brings a new set of tactics that customer experience leaders should pay attention to.
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10 Common Voice of the Customer Mistakes
Your Voice of the Customer (VOC) program may be well-intentioned, but often fall prey to common missteps. Here's how to avoid those mistakes.
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Metrics Drive Behavior and Culture
Whenever you find organizations behaving badly you can nearly always find a series of metrics driving that bad behavior. The Irish Police (Garda) have been under intense scrutiny recently over the falsification of millions of breathalyzer tests. To achieve targets, numbers were made up.
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7 Habits of Highly Effective Customer Success Teams
Customer success is a relatively new focus for companies, especially for B2B organizations. There’s been a gradual shift in the way we think about customers, how they engage and what level of commitment represents true success.
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