Articles
Tag: customer success
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Adobe Announces CDP Built for First-Party Data
Major brands, in partnership with Adobe, are set to deliver personalized customer experiences via Adobe Real-Time CDP, without the use of third-party cookies.
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A Look at What's Been Driving Top IT Support Requests During the Pandemic
What has the ticket support call line looked like for IT leaders over the past year and how have IT leaders tackled these requests?
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Getting the Most From Your Customer Journey Maps
A customer journey map looks at all of the interactions that a customer has as they progress through their journey across all of the brand’s channels.
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To Team or Not to Team, That Is the Customer Success Question
Having a group devoted to unconstrained listening, problem-solving and making improvements to ensure successful outcomes for each customer is a powerful thing.
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With Consumer Habits Changing Again, Is it Time to Rebuild Your CX Roadmap?
With some light at the end of the COVID tunnel, consumers are beginning to change their habits once again. Is it time to rebuild the CX roadmap?
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Why CVS Is Betting on Brick and Mortar
Why are pharmacy brands like CVS betting on brick & mortar as their primary way of doing business, if the benefits of digital disruption are so well-documented?
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How to Master the Shift to a Subscription Software Model
Subscription success requires engaging customers and ecosystem partners throughout the marketing, sales and service lifecycle.
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Building a Customer Success Health Plan for 365 Days a Year
All too often customer success managers don’t proactively engage with customers and are then surprised (though they shouldn’t be) when the customer churns.
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What Does Exceptional Customer Service Look Like in a Post-COVID World?
There is a lot riding on your customer experience and expectations are high. Are you ready to deliver an experience that keeps your customers coming back?
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Why You Should Focus on Community Building More Than Audience Building
Online communities are growing and savvy marketers are switching from audience-building to community-building. Marketers and executives share their thoughts.
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5 Customer Success Lessons Electric Utilities Should Adopt from High-Tech
Electric utilities are under enormous pressure to reinvent their relationship with customers. Here's some lessons they can borrow from the high-tech world.
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Avoiding the High Costs of Shopping Cart Abandonment
Shopping cart abandonment costs brands billions of dollars each year, and yet much of it can be avoided through better customer-centric ecommerce practices.
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How the COVID Crisis Has Businesses Changing up Their VoC Playbook
Voice of the customer has never been unimportant, but the recent crisis has businesses reevaluating their VoC playbook.
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Customer Networks Are the Key to Driving Business Success
Customer networks are going to be the biggest tools for driving business growth and success in the coming decade.
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