Articles
For many organizations, each business unit has its own separate customer record, which makes it difficult to support and service customers.
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We explore the biggest challenges facing marketers and cx leaders in today’s omnichannel world.
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One thing we should all agreed on: not all silos are bad.
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It’s time to challenge the idea that organizational silos are bad. Data silos, not organizational silos, are what make businesses inefficient.
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In a digital change project, set rules about how to handle content across your entire digital presence instead of making decisions about every piece of content.
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Organizational silos create major barriers to communication and innovation. Here's how to spot the telltale signs of silos inside your business.
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Communication, evaluation and research are key to identifying solutions to business challenges that will help break down departmental siloes.
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When an organization focuses on individual touchpoints, rather than the end-to-end customer journey, they reinforce and create internal silos.
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Achieving a 360-degree customer view isn't impossible, but you'll have to overcome these data challenges before you can reach it.
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Oftentimes attempts to solve the internal silo problem results in treating the symptoms, not the cause.
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Embracing DataOps can help organizations eliminate data silos and thereby gain the holistic view of data they need to improve the customer experience.
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To improve the customer experience, companies must adopt uniform cross-departmental strategies and integrate siloed data to create comprehensive customer views.
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Dismantling data silos sounds like a fine aim. But after years of trying and failing, the author suggests a new approach: build bridges
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SaaS-based customer data platforms (CDP) may enable small retailers to deliver omnichannel experiences through a single customer view.
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