Articles
Tag: cx data silos
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Why Disconnected Data Grinds Customer Journeys to a Halt
For many organizations, each business unit has its own separate customer record, which makes it difficult to support and service customers.
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5 Key Challenges to Building a Successful Omnichannel Customer Experience Strategy
We explore the biggest challenges facing marketers and cx leaders in today’s omnichannel world.
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Do We Really Need to Get Rid of Data Silos?
One thing we should all agreed on: not all silos are bad.
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Why Marketers Need to Rethink Their Siloed Approach to Data
It’s time to challenge the idea that organizational silos are bad. Data silos, not organizational silos, are what make businesses inefficient.
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Clean Up Your Digital Presence: A Scalable Content Decision Making Process
In a digital change project, set rules about how to handle content across your entire digital presence instead of making decisions about every piece of content.
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5 Signs Your Organization Is Too Siloed
Organizational silos create major barriers to communication and innovation. Here's how to spot the telltale signs of silos inside your business.
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Your Best Defense Against Organizational Silos Is Communication
Communication, evaluation and research are key to identifying solutions to business challenges that will help break down departmental siloes.
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Pave the Way to Better Customer Experience by Dismantling Internal Silos
When an organization focuses on individual touchpoints, rather than the end-to-end customer journey, they reinforce and create internal silos.
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Clear These 6 Data Hurdles to Achieve a 360-Degree Customer View
Achieving a 360-degree customer view isn't impossible, but you'll have to overcome these data challenges before you can reach it.
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Marketing's Chicken or Egg Silo Problem
Oftentimes attempts to solve the internal silo problem results in treating the symptoms, not the cause.
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How DataOps Remove Analytics Silos and Increase Value
Embracing DataOps can help organizations eliminate data silos and thereby gain the holistic view of data they need to improve the customer experience.
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Dismantling Data Silos Isn't Just a Tech Challenge, It's About Meeting Customer Needs
To improve the customer experience, companies must adopt uniform cross-departmental strategies and integrate siloed data to create comprehensive customer views.
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Don't Dismantle Data Silos, Build Bridges
Dismantling data silos sounds like a fine aim. But after years of trying and failing, the author suggests a new approach: build bridges
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Customer Data Platforms Put Omnichannel Within Reach for Small Retailers
SaaS-based customer data platforms (CDP) may enable small retailers to deliver omnichannel experiences through a single customer view.
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