Articles
Most customer experience initiatives falter because they think it’s only about the customer and the data is an afterthought.
Continue reading...
Businesses struggle to deliver a unified customer experience across touchpoints, but better product data management can help deliver better user experiences.
Continue reading...
The way companies approach customer experience (CX) underwent rapid change at the start of the pandemic, and it continues to evolve today.
Continue reading...
For many organizations, each business unit has its own separate customer record, which makes it difficult to support and service customers.
Continue reading...
We explore the biggest challenges facing marketers and cx leaders in today’s omnichannel world.
Continue reading...
One thing we should all agreed on: not all silos are bad.
Continue reading...
It’s time to challenge the idea that organizational silos are bad. Data silos, not organizational silos, are what make businesses inefficient.
Continue reading...
In a digital change project, set rules about how to handle content across your entire digital presence instead of making decisions about every piece of content.
Continue reading...
Organizational silos create major barriers to communication and innovation. Here's how to spot the telltale signs of silos inside your business.
Continue reading...
Communication, evaluation and research are key to identifying solutions to business challenges that will help break down departmental siloes.
Continue reading...
When an organization focuses on individual touchpoints, rather than the end-to-end customer journey, they reinforce and create internal silos.
Continue reading...
Achieving a 360-degree customer view isn't impossible, but you'll have to overcome these data challenges before you can reach it.
Continue reading...
Oftentimes attempts to solve the internal silo problem results in treating the symptoms, not the cause.
Continue reading...
Embracing DataOps can help organizations eliminate data silos and thereby gain the holistic view of data they need to improve the customer experience.
Continue reading...
Displaying 1-14 of 20