Articles
Tag: cxm roadblocks
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Roadblocks to Epic Customer Experiences: Embracing Technology
This is the final installment in my series on the primary obstacles preventing companies from delivering exceptional customer experiences, and how to overcome them. Part 1 examined how organizational silos and differing KPIs lead to disconnected and irrelevant digital strategies. Part 2 outlined the skills that marketers need to seamlessly
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Roadblocks to Epic Customer Experiences: Marketers
How can one company -- let alone one person -- do it all? And how should aspiring digital marketers focus their education and training to become competitive in the (near) future? Before we get overwhelmed by everything today’s marketer must be, let’s start with what he or she is not.
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Roadblocks to Epic Customer Experiences: Organizational Silos, Conflicting KPIs
Digital customer experience is the new differentiator among similar brands and products. The quality of your mobile and online interactions can determine whether a visitor abandons your site for a competitor, switches to a mobile site or app, or gives up altogether. Research shows this is very costly for businesses
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