Articles
Tag: data analytics
-
Google Data Studio Updates Calculated Fields to Improve Data Exploration
Calculated Fields in Google Data Studio show the importance of features that simplify data exploration and visualization.
Continue reading...
-
How to Build a Successful Data Analytics Team
Common data roles explained.
Continue reading...
-
5 Communication Skills Every Data Scientist Needs
We catch up with data experts who suggest ways for data scientists to communicate with data citizens.
Continue reading...
-
The Customer Voice: Bringing Value to Online Data
To effectively use the massive amount of consumer data available via social media, companies need to be able to filter, capture and analyze actionable data.
Continue reading...
-
The One Metric Every Data Team Needs to Remember
Good data is data that people use, so tracking data usage is key to the success of data initiatives.
Continue reading...
-
FullStory’s Rage Grade Catches DX Frustration Signals in Websites, Apps
Atlanta-based FullStory — a Google-Ventures backed data analytics platform — yesterday unveiled Rage Grade, a new tool designed to help users identify and analyze what areas of their websi
Continue reading...
-
The Future of Customer Experience Lies in Segmentation
Customer segmentation isn’t a new strategy. For years, companies collected data to better understand who their customers were and how they interacted with the brand. However, many have yet
Continue reading...
-
Cautionary Data Analytics Lessons from the Battle of Britain
We now have vast quantities of sales-related data at our disposal. If you use automated systems for compensation management, quoting and configuration, territory and quota, marketing and any other sal
Continue reading...
-
10 Hot Vendors That Made Gartner's Cool Marketing Analytics List
Still giving lip service to analytics? Then you're probably losing sales. According to two new "cool vendor" reports from Gartner, analytics can help marketers convert contacts into sales. While
Continue reading...
-
New BI Platform Focuses on Collaboration, Analytics
Melbourne, Australia-based Yellowfin, a provider of business intelligence (BI) software, claims the latest version of its BI platform offers a unique collaborative framework that will help business us
Continue reading...
-
Telenor Acquires Marketing Tech Firm Tapad for $360M
Norway-based Telenor Group is acquiring 95 percent of marketing technology firm Tapad for $360 million. The deal will enable Telenor to expand its advertising technology and analytics, the company not
Continue reading...
-
It's Easier than Ever for Your Customers to Ignore You
Hey marketers: we're living through an age of unprecedented consumer power. If you don't adapt to that fact, you may not be in business long. That's the simple message from Incite Marketing and Commun
Continue reading...
-
Brandworkz Adds BI Dashboard to DAM
Digital marketing is driven by data, and every component in marketing is increasingly enhanced by data analysis. This week, London-based Brandworkz improved its digital asset management (DAM) system w
Continue reading...
-
Make Smarter Decisions, Faster #GD13
Today marks the start of Global Directions, an annual industry technology and educational conference. This year's theme caught our attention. Forget big data or smart data. There's no denying that the
Continue reading...
Displaying 1-14 of 20