Articles
Tag: data analytics
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How to Build a Successful Data Analytics Team
Common data roles explained.
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5 Communication Skills Every Data Scientist Needs
We catch up with data experts who suggest ways for data scientists to communicate with data citizens.
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The Customer Voice: Bringing Value to Online Data
To effectively use the massive amount of consumer data available via social media, companies need to be able to filter, capture and analyze actionable data.
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The One Metric Every Data Team Needs to Remember
Good data is data that people use, so tracking data usage is key to the success of data initiatives.
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FullStory’s Rage Grade Catches DX Frustration Signals in Websites, Apps
Atlanta-based FullStory — a Google-Ventures backed data analytics platform — yesterday unveiled Rage Grade, a new tool designed to help users identify and analyze what areas of their websites and apps are generating the greatest visitor frustration. Rage Grade builds 55-employee FullStory’s Rage Clicks feature, which was unveiled in 2015.
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The Future of Customer Experience Lies in Segmentation
Customer segmentation isn’t a new strategy. For years, companies collected data to better understand who their customers were and how they interacted with the brand. However, many have yet to pair these insights with the actual voice of the customer.
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Cautionary Data Analytics Lessons from the Battle of Britain
We now have vast quantities of sales-related data at our disposal. If you use automated systems for compensation management, quoting and configuration, territory and quota, marketing and any other sales or marketing task, all of the related intelligence is at your fingertips. But having it is not enough.
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10 Hot Vendors That Made Gartner's Cool Marketing Analytics List
Still giving lip service to analytics? Then you're probably losing sales. According to two new "cool vendor" reports from Gartner, analytics can help marketers convert contacts into sales.
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New BI Platform Focuses on Collaboration, Analytics
Melbourne, Australia-based Yellowfin, a provider of business intelligence (BI) software, claims the latest version of its BI platform offers a unique collaborative framework that will help business users and data analysts produce better business insights. With the release of Yellowfin version 7.
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Telenor Acquires Marketing Tech Firm Tapad for $360M
Norway-based Telenor Group is acquiring 95 percent of marketing technology firm Tapad for $360 million. The deal will enable Telenor to expand its advertising technology and analytics, the company noted. Tapad’s founders, Are Traasdahl and Dag Liodden, will together retain a 5 percent stake in the New York City-based startup.
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It's Easier than Ever for Your Customers to Ignore You
Hey marketers: we're living through an age of unprecedented consumer power. If you don't adapt to that fact, you may not be in business long. That's the simple message from Incite Marketing and Communications' recent white paper, "Peacekeeper, Navigator, Student: The Marketer to 2015." The report was written by Nick
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Brandworkz Adds BI Dashboard to DAM
Digital marketing is driven by data, and every component in marketing is increasingly enhanced by data analysis. This week, London-based Brandworkz improved its digital asset management (DAM) system with a self-service data analytics dashboard called Smarter.
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Make Smarter Decisions, Faster #GD13
Today marks the start of Global Directions, an annual industry technology and educational conference. This year's theme caught our attention. Forget big data or smart data. There's no denying that the fire hose of data is flowing quicker than ever.
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It's In the Way That You Use It: Unified Data and the Customer Experience
Data is only as powerful as the insights that it elicits. How can marketers get more out of big data so they can improve their ROI? To help us learn more, we turned to Craig Davis, CEO at Relevvant. As you may recall, Relevvant enables enterprises to execute highly personalized campaigns at tremendous
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