Articles
Tag: data analytics
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The Reasons Behind Klaviyo's Recent $4.2B Valuation
We met with marketing execs to understand the reasons behind Klaviyo’s Series C funding and valuation, as well as the resurging need for good customer data.
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A Look at Marketing's Biggest Data Challenges of the 2020s
Recent data from the Martech 2030 report highlights what will be one of marketers' biggest challenges in 2020, data distillation and activation.
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How Data Analytics Are Gaining Ground During COVID-19
With customers engaging in new ways, many workers remaining at home and supply chains disrupted, data analytics have never been so important.
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How Google Analytics Annotations Helps Keep Remote Teams on Track
Maintaining a journal like the one in Google Analytics annotations can help align remote analysts, managers and technical personnel.
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How R Markdown Helps Marketers Collaborate on Data
Markdown is a document structure that generates reports containing computing code, graphs and associated text in a user-friendly interface.
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The Skills Your Customer Experience Team Needs to Succeed
CX teams should be composed of members from across the organization, who bring a wide variety of skills.
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Don't Get Trapped by Data When Designing Your Brand Experience
Data is a fantastic tool, but algorithms don’t have the intuition to understand how your overall brand experience affects human emotions.
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Why Business Intelligence Has a Role in the World of AI
Business intelligence has been around for awhile. AI, however, looks set to take its place. But will it? In data driven enterprises, there is a role for both.
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Is Your Company Data-Driven or Data-Informed?
The differences between being data driven and data informed and why sometimes it pays to use one or the other.
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How to Set Your Brand Apart Through Customer Experience
Harnessing an integrated, data-driven strategy to stand out in a crowded field.
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Help! I Don’t Have the Data I Need
Sometimes you don't have the data to answer a specific business question. Here are a few ways to work around the problem.
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Google Data Studio Updates Calculated Fields to Improve Data Exploration
Calculated Fields in Google Data Studio show the importance of features that simplify data exploration and visualization.
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How Marketers Can Get Started With Time Series Data in R Programming
Time series is one way to explore data in R programming, providing potential insights into future trends or possible new directions.
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How to Build a Successful Data Analytics Team
Common data roles explained.
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