Articles
Tag: data analytics
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Is Your Company Data-Driven or Data-Informed?
The differences between being data driven and data informed and why sometimes it pays to use one or the other.
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How to Set Your Brand Apart Through Customer Experience
Harnessing an integrated, data-driven strategy to stand out in a crowded field.
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Help! I Don’t Have the Data I Need
Sometimes you don't have the data to answer a specific business question. Here are a few ways to work around the problem.
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Google Data Studio Updates Calculated Fields to Improve Data Exploration
Calculated Fields in Google Data Studio show the importance of features that simplify data exploration and visualization.
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How Marketers Can Get Started With Time Series Data in R Programming
Time series is one way to explore data in R programming, providing potential insights into future trends or possible new directions.
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How to Build a Successful Data Analytics Team
Common data roles explained.
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5 Communication Skills Every Data Scientist Needs
We catch up with data experts who suggest ways for data scientists to communicate with data citizens.
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The Customer Voice: Bringing Value to Online Data
To effectively use the massive amount of consumer data available via social media, companies need to be able to filter, capture and analyze actionable data.
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The One Metric Every Data Team Needs to Remember
Good data is data that people use, so tracking data usage is key to the success of data initiatives.
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FullStory’s Rage Grade Catches DX Frustration Signals in Websites, Apps
Atlanta-based FullStory — a Google-Ventures backed data analytics platform — yesterday unveiled Rage Grade, a new tool designed to help users identify and analyze what areas of their websites and apps are generating the greatest visitor frustration. Rage Grade builds 55-employee FullStory’s Rage Clicks feature, which was unveiled in 2015.
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The Future of Customer Experience Lies in Segmentation
Customer segmentation isn’t a new strategy. For years, companies collected data to better understand who their customers were and how they interacted with the brand. However, many have yet to pair these insights with the actual voice of the customer.
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Search & Big Data Analytics in 2017: 5 Hot Topics
Search and big data analytics have evolved significantly over the last few years, and organizations are increasingly using these technologies to meet their mission-critical needs.
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Are You Ready for These Big Data Trends?
2017 will see some major changes in the big data ecosystem, driven in part by two trends. Both trends offer opportunities for data-driven organizations to stay ahead of the curve — but only if they take the time to do some preparation now. 1. Hadoop Gets Put to the Test – Here's How to Help It Pass Apache Hadoop distribution vendors have crossed the
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The Retail Customer Experience: Big Data Offers Big Rewards
The retail customer experience has evolved from primarily focusing on the end game – — the transaction — where consumers would be rewarded at the point of purchase to a holistic, data-driven process that uses insights to give people what they want during all phases of the journey.
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