Articles
Tag: data analytics
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FullStory’s Rage Grade Catches DX Frustration Signals in Websites, Apps
Atlanta-based FullStory — a Google-Ventures backed data analytics platform — yesterday unveiled Rage Grade, a new tool designed to help users identify and analyze what areas of their websites and apps are generating the greatest visitor frustration. Rage Grade builds 55-employee FullStory’s Rage Clicks feature, which was unveiled in 2015.
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The Future of Customer Experience Lies in Segmentation
Customer segmentation isn’t a new strategy. For years, companies collected data to better understand who their customers were and how they interacted with the brand. However, many have yet to pair these insights with the actual voice of the customer.
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Cautionary Data Analytics Lessons from the Battle of Britain
We now have vast quantities of sales-related data at our disposal. If you use automated systems for compensation management, quoting and configuration, territory and quota, marketing and any other sales or marketing task, all of the related intelligence is at your fingertips. But having it is not enough.
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10 Hot Vendors That Made Gartner's Cool Marketing Analytics List
Still giving lip service to analytics? Then you're probably losing sales. According to two new "cool vendor" reports from Gartner, analytics can help marketers convert contacts into sales.
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New BI Platform Focuses on Collaboration, Analytics
Melbourne, Australia-based Yellowfin, a provider of business intelligence (BI) software, claims the latest version of its BI platform offers a unique collaborative framework that will help business users and data analysts produce better business insights. With the release of Yellowfin version 7.
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Telenor Acquires Marketing Tech Firm Tapad for $360M
Norway-based Telenor Group is acquiring 95 percent of marketing technology firm Tapad for $360 million. The deal will enable Telenor to expand its advertising technology and analytics, the company noted. Tapad’s founders, Are Traasdahl and Dag Liodden, will together retain a 5 percent stake in the New York City-based startup.
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It's Easier than Ever for Your Customers to Ignore You
Hey marketers: we're living through an age of unprecedented consumer power. If you don't adapt to that fact, you may not be in business long. That's the simple message from Incite Marketing and Communications' recent white paper, "Peacekeeper, Navigator, Student: The Marketer to 2015." The report was written by Nick
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Brandworkz Adds BI Dashboard to DAM
Digital marketing is driven by data, and every component in marketing is increasingly enhanced by data analysis. This week, London-based Brandworkz improved its digital asset management (DAM) system with a self-service data analytics dashboard called Smarter.
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Make Smarter Decisions, Faster #GD13
Today marks the start of Global Directions, an annual industry technology and educational conference. This year's theme caught our attention. Forget big data or smart data. There's no denying that the fire hose of data is flowing quicker than ever.
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It's In the Way That You Use It: Unified Data and the Customer Experience
Data is only as powerful as the insights that it elicits. How can marketers get more out of big data so they can improve their ROI? To help us learn more, we turned to Craig Davis, CEO at Relevvant. As you may recall, Relevvant enables enterprises to execute highly personalized campaigns at tremendous
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Endpoint Back Up: Unify, Empower and Analyze
Regardless of whether your company allows employees to bring their own device or not, chances are you still have devices to manage. The amount of information that flows across devices can be staggering. It’s estimated that corporate endpoint data doubles in size every 14 months.
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Gartner's Cool Vendors for Content Analytics Make It Easier to Learn From Your Data
This week alone, analytics has been a hot topic. Call it what you want -- Business Intelligence, Sentiment Analysis or Social Reporting -- it can all tell you a lot about what’s going online, around your brand and your customers. Big Data isn’t just for information management.
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The Future is Now: Business Models Evolve at #JBoye12
Transitioning from a full day at the Sentiment Analysis Symposium in New York to day two of the J. Boye Web and Intranet conference in Philadelphia not only means that I get to ride the rails.
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Community Management Meets Sentiment Analysis #SAS12
What’s the difference between a market analyst and a community manager? Surprisingly, not much. Sure, we may have a different set of degrees, but at the most basic level, we’re attempting to better understand how customers consume and process information. As a community manager attending a sentiment analytics conference,
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