Articles
Tag: data analytics
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How Google Analytics Annotations Helps Keep Remote Teams on Track
Maintaining a journal like the one in Google Analytics annotations can help align remote analysts, managers and technical personnel.
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How R Markdown Helps Marketers Collaborate on Data
Markdown is a document structure that generates reports containing computing code, graphs and associated text in a user-friendly interface.
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The Skills Your Customer Experience Team Needs to Succeed
CX teams should be composed of members from across the organization, who bring a wide variety of skills.
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Don't Get Trapped by Data When Designing Your Brand Experience
Data is a fantastic tool, but algorithms don’t have the intuition to understand how your overall brand experience affects human emotions.
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Why Business Intelligence Has a Role in the World of AI
Business intelligence has been around for awhile. AI, however, looks set to take its place. But will it? In data driven enterprises, there is a role for both.
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Is Your Company Data-Driven or Data-Informed?
The differences between being data driven and data informed and why sometimes it pays to use one or the other.
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How to Set Your Brand Apart Through Customer Experience
Harnessing an integrated, data-driven strategy to stand out in a crowded field.
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Help! I Don’t Have the Data I Need
Sometimes you don't have the data to answer a specific business question. Here are a few ways to work around the problem.
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Google Data Studio Updates Calculated Fields to Improve Data Exploration
Calculated Fields in Google Data Studio show the importance of features that simplify data exploration and visualization.
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How Marketers Can Get Started With Time Series Data in R Programming
Time series is one way to explore data in R programming, providing potential insights into future trends or possible new directions.
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How to Build a Successful Data Analytics Team
Common data roles explained.
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5 Communication Skills Every Data Scientist Needs
We catch up with data experts who suggest ways for data scientists to communicate with data citizens.
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The Customer Voice: Bringing Value to Online Data
To effectively use the massive amount of consumer data available via social media, companies need to be able to filter, capture and analyze actionable data.
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The One Metric Every Data Team Needs to Remember
Good data is data that people use, so tracking data usage is key to the success of data initiatives.
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