Articles
We met with marketing execs to understand the reasons behind Klaviyo’s Series C funding and valuation, as well as the resurging need for good customer data.
Continue reading...
Recent data from the Martech 2030 report highlights what will be one of marketers' biggest challenges in 2020, data distillation and activation.
Continue reading...
With customers engaging in new ways, many workers remaining at home and supply chains disrupted, data analytics have never been so important.
Continue reading...
Maintaining a journal like the one in Google Analytics annotations can help align remote analysts, managers and technical personnel.
Continue reading...
Markdown is a document structure that generates reports containing computing code, graphs and associated text in a user-friendly interface.
Continue reading...
CX teams should be composed of members from across the organization, who bring a wide variety of skills.
Continue reading...
Data is a fantastic tool, but algorithms don’t have the intuition to understand how your overall brand experience affects human emotions.
Continue reading...
Business intelligence has been around for awhile. AI, however, looks set to take its place. But will it? In data driven enterprises, there is a role for both.
Continue reading...
The differences between being data driven and data informed and why sometimes it pays to use one or the other.
Continue reading...
Harnessing an integrated, data-driven strategy to stand out in a crowded field.
Continue reading...
Sometimes you don't have the data to answer a specific business question. Here are a few ways to work around the problem.
Continue reading...
Calculated Fields in Google Data Studio show the importance of features that simplify data exploration and visualization.
Continue reading...
Time series is one way to explore data in R programming, providing potential insights into future trends or possible new directions.
Continue reading...
Common data roles explained.
Continue reading...