Articles
Tag: data
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Customer Trust: Are We Experiencing an Existential Crisis?
'Trust is a key element in the overall customer experience. Brands that cannot provide a high level of trust cannot provide a high level of CX.'
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The CCPA Provides an Opportunity for Competitive Gains in Customer Experience
The CCPA provides an opportunity to differentiate your business in one of the key drivers of loyalty: trust.
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8 Tips for Cutting Through the Customer Data Platform Hype
With advice from the experts, we offer tips for breaking through the customer data platform (CDP) hype.
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Customer Data Platforms and Analytical CRMs Share the Same DNA
CDP vendors owe a lot to the popularity of analytical CRM platforms.
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Why Marketers Should Be Leaders With Customer Data Privacy
It's time for marketers to take charge of protecting prospect and customer data. Here are some ways to get started.
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9 Ways to Jump-Start Your Data Privacy Program for 2020
With the CCPA in effect as of Jan. 1, it's paramount organizations take data privacy practices seriously. Here is what you need to know.
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CMSWire's Top 10 Information Management Articles of 2019
The information management space over the past year has been dominated by the growing amount of data in the enterprise and enterprise attempts to manage it.
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2019 Contributors of the Year: Jed Cawthorne
Jed Cawthorne, a CMSWire contributor of the year, discusses what inspires him, what stories he'll be watching in the year ahead and more in this profile.
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Preparing for New Data Privacy Regulations? Learn from GDPR
With the CCPA only days away, many organizations are struggling to stay compliant, but the recent rules around GDPR are an indicator how to navigate. Here's why.
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Navigating Privacy Laws in 2020: Invest in Quality Content
With CCPA fast approaching, consumers are in a better position to withhold personal data than ever before. To mitigate data loss, invest in quality content.
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Will Blockchain Bloom Into a Full Stack Technology?
Blockchain growth has been rapid and widespread. With more vendors looking at the market, building a single stack blockchain appears to be the way forward.
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Marketers: Escape the Cycle of Poor Customer Engagement Practices
Some marketers are struggling to connect and convert — and are doubling down on bad marketing practices as a result.
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The Siren Song of the Chinese Market: What You Need to Know
For many American businesses, the Chinese market is a siren song, tempting brands large and small with the promise of a booming economy and customers.
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Why Organizations Need to Clean Their Dirty Data
While enterprise data may be the "new oil," dirty data can be a major hindrance. To counter that, organizations need to clean their data before feeding to AI.
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