Articles
Tag: data
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Gartner Hails End Of Legacy DB Tech, OpenText Releases Update and More News
This week Gartner hails the end of on-premises databases, Microsoft and Oracle get together for the cloud, OpenText annouces biggest tech upgrade yet, and more.
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Why Letting Go Might Be the Key to Your Digital Transformation Taking Off
Letting go of tech clutter may well be the key to your digital transformation taking off.
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What to Look for in Your GDPR Mandated Data Protection Officer
This legally mandated role is critical to avoiding fines and data privacy issues, so we asked the question, what skills and traits should a DPO possess?
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3 Common Sense Tactics for Achieving a Data-Driven Culture
A data-driven culture ensures your team is running efficiently and that customers are being treated to the experience they deserve.
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How to Handle the Crisis of Consumer Trust
Most consumers agree that trust is a deal breaker or deciding factor in their buying decision, but only 34% actually trust most of the brands they buy or use.
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Assembly, Activation and the Many Flavors of Customer Data Platforms
In this transitional time for CDPs, we break down the many flavors of customer data platforms (CDPs).
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Use Data to Enhance Employee Engagement and Improve Customer Experience
It's surprising how few companies view employee engagement as a customer experience imperative.
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How a Data-Driven Company Culture Can Enhance Digital Experiences
Companies across all industries are under increased pressure to deliver enhanced digital experiences.
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Salesforce, Adobe, Oracle Make CDP Waves, Acquia Updates Lift, More News
It was a busy week in the CDP market, with a Forrester Wave report and announcements from Salesforce, Adobe and Oracle.
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5 Principles for Smarter Customer Data Management
Whether you’re just starting to think about your data, or have been managing your data for a while, a few fundamental principles hold true.
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Why Organizations Still Struggle With Privacy
Despite years of preparation for new privacy laws and the development of new technologies, organizations are still struggling to manage privacy.
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Prioritization Is Key to Growing Your Business
Instead of scrambling to frantically cover all our bases, learning how to prioritize what’s most important could be the key to success.
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Effective Leaders Use Goals, Measures and Data to Reshape Culture
Organizations must unlearn old habits that encourage conformance with expectations and validation of preconceptions.
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What Is the Cybersecurity Tipping Point?
Data breaches are our new reality. Cybercrime is a business. Its participants are always honing their skills to take advantage of business and consumer data.
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