Articles
Tag: data
-
Why Facebook Discontinued Facebook Analytics
Facebook will retire its analytics tool June 30. Here's why marketers should view that as a good thing.
Continue reading...
-
How Unit Tests Help Marketers Ensure Data Quality and Data Privacy
Marketers need a fundamental understanding of unit tests in order to join in discussions and planning with developers. Here's why.
Continue reading...
-
How the Customer Data Platform Industry Reconfigured During COVID
One of the main changes the pandemic has had on the industry is the types of CDP platforms that are being adopted and deployed.
Continue reading...
-
Data Infrastructure Company, mParticle Receives $150 Million in Series E Funding
This week, new investments led by Permira, will help customer data infrastructure company, mParticle, drive continued growth.
Continue reading...
-
4 Lessons From 20 Years Managing Customer Experience
CX leaders balance human nature, data, technology and vendors every day in your interactions. Here's how to make the most of those relationships.
Continue reading...
-
Google Analytics Modeled Conversions Pick Up Where Cookies Leave Off
As the sunset of third-party cookies looms large on the tech horizon, marketers have been looking for alternatives to fill in the gaps.
Continue reading...
-
Is 2022 the Year We Get Good at Creating 1:1 Customer Experiences?
Marketers have been talking about personalization for years, so why haven’t all brands perfected it?
Continue reading...
-
What Is a Customer Data Platform (CDP)?
We cover what a CDP is, what it isn't, to help understand how these marketing managed platforms can help create a unified customer experience
Continue reading...
-
A Data Breach Will Happen to You: Here’s What to Do
The reality is that one in four organizations will experience a data breach this year.
Continue reading...
-
6 Personalization Mistakes to Avoid for Better Digital Experiences
By taking steps to avoid common personalization mistakes, companies can turn bland, cookie-cutter interactions into experiences their customers will love.
Continue reading...
-
How CMOs and CIOs Can Work to Better Manage Data and Analytics
Only one in four marketing organizations report having a very effective working relationship with IT according to a recent report. That's got to change.
Continue reading...
-
What iOS 15 Means for Marketers
Companies like Apple and Google are notorious for making system updates that leave marketers scrambling to adjust their advertising and marketing strategies.
Continue reading...
-
How Much Customer Data Should You Collect? Sometimes Less Is More
The types of customer data business can collect are plentiful. However hoovering up all the data you can isn’t the best strategy.
Continue reading...
-
Freshworks Debuts IPO, Optimizely Launches Data Core Service & More CX News
Freshworks files IPO, Optimizely launches data core service and more customer experience and digital marketing software news.
Continue reading...
