Articles
Tag: data
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3 Customer Trends AI Can Spot Before Marketing
Machines and humans can make for a powerful marketing combination. Make sure you’re partnering with your data to experience the fullest benefit.
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7 Big Problems With the Internet of Things
If the IoT is exposed to weaknesses, then so are enterprises that are connected to it. Here are the current challenges facing IoT security and success.
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Forget the Cookie and Get Out of Walled Gardens: Focus on Marketing Fundamentals
Google’s announcement that it will stop supporting any kind of third-party ID will hopefully serve as a wake-up call for brands.
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Leverage Social Media for Account-Based Marketing
ABM has a secret: most prospects are happy with their existing vendors and have zero interest in learning about yours. What's a marketer to do?
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Customer Data Platforms: Caveat Emptor
One thing is clear: CDP initiatives are as important as they are complex.
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How Apple and Google’s Tracking Rules Are Impacting Advertisers and Marketers
Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps.
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World Backup Day: Data Backup Is a Key Element of Digital Transformation
On this World Backup Day, we explore how data backups are key to good business and digital transformation.
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Making Sense of the Growing Legislation to Protect Customer Data
Customer data and privacy is a challenge for marketers. And its getting more complex as more and more differing legislations get piled on.
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Many Organizations Put Big Data Aside To Focus on Small Data
If analytics has been largely driven by big data sets in the past, that could be about to change as enterprises start looking at the benefits of small data.
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Why Incognito Browsing Data Is Not Really Incognito At All
Google is back in court again, this time in a $5 billion class action suit over claims it is harvesting personal data even when users are in incognito mode.
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Using a CDP for Data-Driven Campaign Management
As the scale of data grows, so does the need to move it around and store it so it can be used to target customers more effectively and efficiently.
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How Analysis Hub in Google Analytics GA4 Eases Ad-Hoc Analysis Workflows
GA4's analysis hub provides templates designed for ad hoc analysis, making it a central location to work with and explore data visualizations.
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Which Customer Data Platform Road Should You Travel?
Customer data platforms (CDP) are more than a one-flavor piece of software. We've got some tips for finding the right CDP for your organization.
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Personalization Is Dead, Long Live Relevance
Over the last year, some online brands got customer experience right. Others got it very, very wrong.
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