Articles
Tag: data
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How Data Governance Improves Customer Experience: 3 Examples
Optimal data governance has several potential impacts on maintaining and continually improving an organization's customer experience.
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Zoom Acquires Five9, Qualtrics Acquires Usermind and More CX News
In this edition of the CX and marketing Newsbyte, Zoom acquires Five9, Qualtrics acquires Usermind, DemandScience acquires the Airborne app and news.
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Does Your Organization Need a Chief Data Officer? Probably
While there is a growing number of roles in today's organizations, one of the most important is that of Chief Data Officer. But does your business need one?
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What Marketers Need To Know About the Colorado Privacy Act
The Colorado Privacy Act has been signed into law. How does it compare to the California Consumer Privacy Act?
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Call Centers vs. Contact Centers: Understanding the Key Differences
What are the differences between a call center and a contact center and why does it matter for customer experience programs?
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Using AI to Build More Personal Customer Connections
AI and machine learning are critical to get the most of your customer data and create personalized experiences that demonstrate empathy and authenticity.
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CX Decoded Podcast: How Valid Customer Experience Data Tells a Great Story
Katrina Schiedemeyer stopped by the show to share her thoughts on how to best understand the ROI of your CX program and how CX data can tell the story.
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The Evolution of Excel: When to Ditch the Spreadsheet
Does Excel still have a place in analytics efforts? Let's look at the pros and cons of using the old workhorse, the spreadsheet.
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Data Center Planned Obsolescence, Part 2
Data centers may have become more electrically efficient but here are three reasons not to be complacent.
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How to Turn Data Privacy and Compliance Regulations Into a Buyer Advantage
Privacy and compliance is an opportunity to better serve our customers the way they want to be served. Here's how to start.
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COVID-19 Made Business Risks Clear
COVID-19 taught us all businesses are digital businesses now and IT is the lever to drive digital business forward.
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Why the Evolution of CX Is Impacting Your First-Party Data Strategy
CX leaders are stewards of the customer voice throughout the organization: from ensuring it's accurately captured to representing it in company strategy.
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Is Google Unfairly Limiting Access to User Data to Its Competitors?
Google is once again being investigated by EU regulators. This time it’s over the way it shares — or doesn’t share — data with online advertising competitors.
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Why Ethical AI Won't Catch On Anytime Soon
Artificial intelligence is rapidly gaining ground in the enterprise, but the same can't be said for ethical AI. Here's why implementation is lagging.
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