Articles
Tag: data
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Why Digital Workplace Growth Will Push Cloud Spending in Coming Years
While spending on most tech will likely to fall in the coming year, the same cannot be said for cloud computing. In fact, it's expected to grow. Here's why.
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Why Organizations Need to Build Better Data Management Strategies
Data management is moving to the center of the enterprise as dispersed teams and working becomes widespread, resulting in the need for better data strategies.
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Microsoft's Underwater Data Center Makes Environmental Strides
Data centers eat huge amounts of power, which creates environmental problems. However, as Microsoft has recently shown, there are solutions.
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The Challenges of Scaling Personalization
Personalization, while recognized as strategically important, has many challenges standing in the way of marketer's efforts.
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4 Ways Sales Development Reps Can Ramp Up Intent Data’s Impact
Intent data offers the versatility to support numerous use cases throughout the buyer’s journey. Here's how sales development reps can use it effectively.
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The Road to Recovery Is Paved With Data
Unleashing data’s value and ensuring its quality for competing on customer experience is more important than ever.
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Chief Data Officers Share Top Priorities for 2020 and Beyond
The pandemic focused attention on the role of the chief data officer. Here's what they are doing to chart the road ahead.
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Looking at What AI Can Bring to Your Organization's Cybersecurity Strategy
The rate of digital transformation is accelerating, opening enterprises up to new attack vectors. AI is lending a hand. Here's how.
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Chief Data Officer: Blossoming Executive or 'Unsettled Role'?
As data becomes central to business operations, the role and responsibility of the chief data officer grows alongside it.
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This Is the Critical Role Every CMO Needs to Play Right Now
Chief marketing officers might need to update their title in 2020 to chief marketing optimist.
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Why Cookie Tracking Has Landed Salesforce and Oracle in Court
European regulators start pursuing companies it believes are breaching the regulation and currently Oracle and Salesforce are in the crosshairs.
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Even the Best Laid Plans Forget This Security Gap
The risks and potential liability of ineffective data destruction at end of life are too high for organizations to risk.
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The Privacy Cookie Crumbles for Oracle and Salesforce in EU, Apple to Restrict Ad Tracking, More News
In this month’s data privacy roundup, Oracle and Salesforce face class action suits in Europe, Apple is looking at cookies, and more news.
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Chief Digital Officer vs. Chief Data Officer: Defining the Scope for Digital
What's the difference between what a chief digital officer does and what a chief data officer does?
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