Articles
Tag: data
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Is Your Customer Experience Data-Driven? Great. Now How Good Is Your Data?
Data is essential for the design and delivery of CX programs, but the value of the data depends on its accuracy, completeness and timeliness.
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A Look at the Current State of Blockchain
Blockchain was supposed to revolutionize the internet. So where are we at with that?
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How to Troubleshoot Your Third-Party Demand Gen Program
Third-party demand gen is an important pipeline for B2B leads. Knowing these common issues and how to fix them will keep this revenue source flowing.
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6 Compliance Tips for California Privacy Rights Act (CPRA)
California Privacy Rights Act (CPRA) compliance may be a couple of years away, but the compliance efforts should be starting now.
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That's the Way the Cookie Crumbles
With the fall of third-party cookies, innovators, creators and startups now have an opportunity to find creative solutions for the advertising world.
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Watch for These Martech Challenges in 2021
Marketing executives share challenges they expect in the year ahead and tips on how best to prepare for the “end” of COVID.
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Martech Leaders Share 2020 Trends That Will Impact 2021
Marketing technology companies had a unique perspective on the seismic shift that took place in 2020. Here's what they think we should expect in 2021.
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3 Predictions for the CDP Market in 2021
The CDP category faces its toughest challenge yet in 2021: to prove whether it belongs.
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Improving the Customer Experience: Should You Invest in a CDP or a CRM?
Many brands are revisiting their customer experience initiatives, and are looking into investing in either a CDP or CRM platform.
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The Digital Services Act, The Markets Act and More EU Regulations for Big Tech in 2021
The EU has submitted two new proposals to help control big tech companies' and force them to take on greater responsibility.
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CMSWire's Top 10 Digital Marketing Articles of 2020
Had enough of 2020 yet? With the end so near we thought it a good time to look back at CMSWire's top 10 most popular marketing articles of the year.
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CMSWire's Top 10 Information Management Articles of 2020
As 2020 comes to a close and 2021 beckons, we recount the technology stories that you, our audience, made most popular this past year. Happy Holidays!
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A Look at Marketing's Biggest Data Challenges of the 2020s, Part 2
In part 2 of our breakdown of what will be critical for marketers throughout the next decade, we look at data accuracy, exclusivity & legal permissions.
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Meet Your Customers Where They Are With Location-Based Data
Brands have been using location-based data for years to improve customer experience. Here's how.
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