Articles
Tag: data
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Why Portability and Interoperability Matter in Hybrid Cloud Environments
As we move from cloud first to cloud smart, multi-cloud, hybrid cloud environments are becoming ubiquitous.
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Open Data Initiative, Meet Cloud Information Model: Do We Really Need Both?
Adobe, Microsoft and SAP have started one data initiative; AWS, Genesys and Salesforce another. Which will endure the test of time?
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Unify Marketing Data to Unlock Creative Potential
Marketers don't lack data, they lack insights.
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The 3 Golden Rules of Customer Experience
Laying a customer experience foundation boils down to: human-centered design, data-driven insights and value creation.
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Conditional Formatting Comes to Google Data Studio
Conditional formatting is one way to help you monitor metrics and Google just introduced it to its popular dashboard.
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Does Your Organization Need a Customer Data Platform?
What is a customer data platform (CDP), and why do brands need one now more than ever? We turn to industry experts to find the answers.
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Why Executives Should Be Dirtying Their Hands With Data Manipulation
Senior executives are very interested in the data analytics process but not many can actually manipulate the data for these processes.
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Europe and US Try To Solve Data Privacy Conundrum, But There’s Still Much To Do
Issues around Trans-Atlantic data privacy still have a ways to go before any resolutions are reached, however, it is clear that GDPR is good for business.
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Why the CMO Role Isn't Doomed After All
Digital transformation has created more opportunity and value for marketers than ever before.
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Can Your Data Keep Up with Dad Sneakers?
True one-to-one marketing is closer than ever before. But if you’re counting on the same old customer segmentation, you're going to lose out on the opportunity.
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How To Use Analytics to Plan Better Sales Forecasts
Data can help sales teams improve the accuracy of their sales forecasts, allowing them to better align resources in areas with the greatest impact.
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Success in Data Handling Must Be Guided by Ethics
In the midst of a sea change in global data privacy, what should CEOs be doing?
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Digital Privacy vs. Security Is a False Dichotomy
Security plays an important and critical role in ensuring a sound privacy practice. So why are they so often portrayed as being at odds?
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The Role of Data Literacy in the Digital Workplace
If data and data management is driving the workplace, to use data effectively enterprises need to ensure that their workers are data literate. Here's why.
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