Articles
Tag: data
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Take the Hybrid Road to Digital Excellence
Technology transformation doesn’t happen overnight, regardless of what vendors might like you to believe.
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Lessons Learned From CDP Implementations
Implementing a CDP is a tricky proposition. To help you get it right, we tracked down practitioners and asked them to share their lessons learned.
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SAP Paints a New Vision for the 'Experience Economy' at Sapphire Now
Is mixing experience data with operational data and then applying analytics key to winning the future? SAP is betting on it.
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Google's New Cookies Features May Hamper Online Advertising, Improve Privacy
Google has unveiled new measures limiting third-party cookies in the Chrome. While details remain unclear, it should offer users more privacy. Here's why.
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Becoming a Data-Driven Enterprise Requires Playing Offense and Defense
While most leaders understand the benefits of fully leveraging data, many struggle with how to turn it into usable insights.
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What's a Marketer's Greater Challenge: Content or Data?
In a sea of data and with a cornucopia of content what is a bigger challenge for the modern marketer, content or data? We asked experts to weigh in.
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How to Set Your Brand Apart Through Customer Experience
Harnessing an integrated, data-driven strategy to stand out in a crowded field.
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5 Master Data Management Trends to Watch
CIOs are looking to implement master data management (MDM) solutions to streamline the rapidly growing complexity and distribution of data.
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Is It Time for Your Organization to Form an AI Ethics Committee?
Google tried and failed to establish one. Maybe you can do better. The real question is, is it even time to try?
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Why HR and IT Are Teaming Up to Prevent Data Breaches
Security should be everyone's job, so it only makes sense that HR and IT work together to ensure protection of valuable company data.
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Stitching Together Online and Offline Customer Data
What are businesses doing to chase down the elusive 360 degree view of their customers?
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How to Ditch the Guesswork and Create a Culture That's Driven by Data
Purchasing more tools won’t automatically help people start making data-driven decisions. It takes a culture shift and a shift in mindset.
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Understanding the Myths and Realities of a True CDP
Clearing up the misconceptions, uncovering the hidden benefits and reaffirming the unique value a CDP provides.
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Tread Carefully with CDPs to Avoid the 'Trough of Disillusionment'
CDPs were designed to solve some of the very real problems marketers have. But they require thoughtful consideration and careful planning before leaping in.
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