Articles
Tag: data
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Understanding Web3's Supporting Blockchain Technology
Here we explain how blockchain supports Web3, along with what ledgers and decentralization mean to this new iteration of the web.
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Why Did Google Drop FLoC for Topics and What's the Marketing Impact?
Google has dropped its privacy sandbox plans for FLoC and replaced it with "Topics." What is the impact on marketers?
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Observable Raises $35.6 Million Series B Funding Round for Data Collaboration
Observable, a data collaboration company, has raised a $35.6 million Series B funding round.
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How to Prepare Data for Ingestion and Integration
Garbage in, garbage out as they say. However, poor quality data is no joke, today it costs the U.S. economy trillions.
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What Web3 Can Bring to the Digital Workplace
With many tech companies already working on Web3 applications, it remains to be seen what its impact will be on the digital workplace.
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Optimizing Apps and Services for First- and Zero-Party Data
Now more than ever, businesses must focus on collecting zero- and first-party data, to help organizations provide more personalized customer experiences.
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What Predictive Analytics Are and How They Can Help Your Business
Predictive analytics is now being used to tweak and test processes across a variety of industries. Is your business ready to reap the benefits?
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Understanding the Newest Developments Impacting Marketing Personalization Efforts
Interest in personalization to drive customer experience is as strong as ever, with marketers seeking to refine their efforts to better serve their customers.
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Intent Data Explained: Types, Sources, Tracking and Scoring
There’s no getting around it: Intent data is complex.
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A Look at Prescriptive Analytics and The Value They Can Deliver
Companies looking for the best possible business outcomes should be looking at what prescriptive analytics are and how they can help.
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MParticle Acquires Indicative, Conductor Hires New CFO and More CX News
This week's CX and marketing Newsbyte contains an acquisition from CDP vendor, Mparticle, a new CFO at Conductor and more news.
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Is Consent and Preference Management the Key to Balancing Privacy and Personalization?
The arrival of consent and preference management solutions gives marketers the opportunity to take both a privacy and customer first approach.
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Avoid Making These 7 Marketing Personalization Mistakes
Here are 7 common marketing personalization mistakes that brands are making today that keep them from maximizing the benefits of their personalization efforts.
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How to Choose the Right Data Visualization
Choosing the right way to visualize your data makes the difference between telling a clear, compelling story or creating cognitive overload. Here's how to pick.
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