Articles
Machines and humans can make for a powerful marketing combination. Make sure you’re partnering with your data to experience the fullest benefit.
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If the IoT is exposed to weaknesses, then so are enterprises that are connected to it. Here are the current challenges facing IoT security and success.
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Google’s announcement that it will stop supporting any kind of third-party ID will hopefully serve as a wake-up call for brands.
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ABM has a secret: most prospects are happy with their existing vendors and have zero interest in learning about yours. What's a marketer to do?
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One thing is clear: CDP initiatives are as important as they are complex.
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Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps.
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On this World Backup Day, we explore how data backups are key to good business and digital transformation.
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Customer data and privacy is a challenge for marketers. And its getting more complex as more and more differing legislations get piled on.
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If analytics has been largely driven by big data sets in the past, that could be about to change as enterprises start looking at the benefits of small data.
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Google is back in court again, this time in a $5 billion class action suit over claims it is harvesting personal data even when users are in incognito mode.
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As the scale of data grows, so does the need to move it around and store it so it can be used to target customers more effectively and efficiently.
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GA4's analysis hub provides templates designed for ad hoc analysis, making it a central location to work with and explore data visualizations.
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Customer data platforms (CDP) are more than a one-flavor piece of software. We've got some tips for finding the right CDP for your organization.
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Over the last year, some online brands got customer experience right. Others got it very, very wrong.
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