Articles
Tag: data
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Why Marketers Should Embrace Consumer Privacy Regulations
We are on the verge of witnessing a revolution in how customer data is managed.
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3 Questions Every B2B CMO Should Answer 'Yes' To
CMOs will have to ask — and answer — some tough questions in the months ahead, but there are three questions they need to answer 'yes' to.
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Facebook Files Against Scrapers, California Set to Extend Digital Privacy and More News
In this month’s digital privacy roundup we take a look at recent moves to legislate for digital privacy including the upcoming California Privacy Rights Act.
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What Ever Happened to the Sexiest Job of the 21st Century?
LinkedIn is full of between gig data scientists. Has the sexiest job lost its allure?
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Securing Sensitive Information in the Cloud Comes Down to Access Management
When it comes to data security, most organizations worry about external actors, when what they really should worry about is the threat from within.
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It’s Time to Organize: How to Inventorize Your Mess of Data
With CCPA enforcement starting on July 1, it's a good time to ask: when was the last time you tried to organize your data?
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How to Use Intent Data for Content Marketing
Intent data, when used correctly, can prevent wasted efforts by marketing teams on irrelevant content.
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Where the Customer Experience Focus Is Shifting in the Immediate Future
Striving to Increase trust, reducing marketing noise, a renewed focus on UX: just a few ways businesses see CX changing in the near future.
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Decisioning vs. Orchestration: What’s the Difference?
Your gut may tell you one thing, your data another, but ultimately, it’s what your customers tell you through their actions and behaviors that matters most .
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Building a Big Picture Customer Experience for Now and the Future
As new customer experience patterns continue to emerge, companies will need to revamp their strategies to align with the upper levels of the CX Hierarchy.
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Hybrid Marketing Marries the Online and Offline Worlds
Now is the time for marketers to lean in on hybrid marketing. Here's how to get started.
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4 CDP Case Studies: Openprise, Tealium, Segment, mParticle
How are businesses using customer data platforms? We caught up with four CDP providers to understand how their CDP is used in the real world.
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Data Management May Sound Boring But It's Crucial for Marketing Success
Appealing or not, data management deserves your attention to help you get the most from your marketing. Here’s why.
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Why the Time Is Right for Personalization
It’s been interesting to see how personalization use cases, techniques and benefits – as well as the space, as a whole, and attitudes toward it – have evolved.
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