Articles
Content migration is one of those things that most people don’t want to think about.
Continue reading...
In a digital change project, set rules about how to handle content across your entire digital presence instead of making decisions about every piece of content.
Continue reading...
We have a problem.
As an industry, we have two shortcomings in our approach to reviewing content: 1) we look too narrowly at improving our digital presences (i.e., just looking at “our” part of a website) and 2) we look at content a bit too literally (i.e.
Continue reading...
Have a strong enough opinion on anything and you will inevitably provoke a discussion.
And my recent series on the three to five year web content management replacement cycle did exactly that.
Getting to the Root of Web CMS Churn
David Hobbs is an author, consultant and fellow contributor to this site who contacted me
Continue reading...
Anyone who's been through a website migration knows they involve hard work and planning.
Planning an intranet migration is largely the same as planning a website migration — but requires more careful attention in some areas.
Continue reading...
A content inventory is a key tool in helping us understand the content we have, and can guide decisions on how to improve, move or add to our content repositories.
Continue reading...
Getting agreement on a decision like a big web presence change can be tough. Actually, scratch that. The problem is slightly different: getting people to think they agree can be simple, but having them understand what they are agreeing to (including the implications) is more of a challenge.
Continue reading...
Want to make big changes to your web presence? The first step should not be to develop a request for proposal (RFP) to select a new CMS or an integration partner or both. First you need to answer four questions. Question 1: What is important for our business? Question 2: Big
Continue reading...