Articles
Tag: david hobbs
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Clean Up Your Digital Presence: A Scalable Content Decision Making Process
In a digital change project, set rules about how to handle content across your entire digital presence instead of making decisions about every piece of content.
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Content Inventories Don't Have to Bog You Down: Use Random Sampling
We have a problem. As an industry, we have two shortcomings in our approach to reviewing content: 1) we look too narrowly at improving our digital presences (i.e., just looking at “our” part of a website) and 2) we look at content a bit too literally (i.e.
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Website Redesign Exposes the Bones of a Website Project
Have a strong enough opinion on anything and you will inevitably provoke a discussion. And my recent series on the three to five year web content management replacement cycle did exactly that. Getting to the Root of Web CMS Churn David Hobbs is an author, consultant and fellow contributor to this site who contacted me
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Intranet Migrations Call For Careful Attention
Anyone who's been through a website migration knows they involve hard work and planning. Planning an intranet migration is largely the same as planning a website migration — but requires more careful attention in some areas.
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Ditch Static Spreadsheets for Better Content Inventories
A content inventory is a key tool in helping us understand the content we have, and can guide decisions on how to improve, move or add to our content repositories.
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Estimate, Shock, Repeat: Gaining Consensus on Big Digital Change
Getting agreement on a decision like a big web presence change can be tough. Actually, scratch that. The problem is slightly different: getting people to think they agree can be simple, but having them understand what they are agreeing to (including the implications) is more of a challenge.
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Changing Your Website? Answer These 4 Questions First
Want to make big changes to your web presence? The first step should not be to develop a request for proposal (RFP) to select a new CMS or an integration partner or both. First you need to answer four questions. Question 1: What is important for our business? Question 2: Big
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