Articles
Tag: digital advertising alliance
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Americans Prefer Free Apps with Ads, Poll Finds
Two-thirds of Americans want to control which companies can send ads to their smartphones or collect data about them, according to an advertising industry-sponsored poll released today. The poll, conducted by Zogby Analytics for the Digital Advertising Alliance (DAA), also found consumers would prefer free apps with ads over ad-free
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Digital Ad Alliance Boss: We Can Police Ourselves
The biggest challenge in mobile marketing may not be what the technology can do, but how the benefits of data-driven ads affect the privacy of the consumers they target. Much has been said about the "creepy" factor of compiling information about your kids, location, financing and health.
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Fed Regulator Tells Marketers: Be Careful with Data Collection
Marketers recite the benefits of mobile tracking like a mantra: It helps give consumers the information they want at the exact time and place they want and need it.
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Consumers Prefer Targeted Advertising, If Only to Support Free Content
Which do you prefer -- online ads for random products and services or ads directed towards your interests? If you’re anything like those surveyed by Digital Advertising Alliance (DAA), you favor targeted advertising. While targeted ads may win over consumers, it’s not for the reasons you may think.
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