Articles
Tag: digital agencies
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Struggling With MarTech? Rethink Your Agency Relationship
CMOs, marketing professionals and agencies alike say the relationship between companies and their agencies have changed over the last three years. Chiefmartec editor and ion interactive co-founder and CTO Scott Brinker listed approximately 750 tools in his marketing technology landscape in 2014.
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Forrester Landscape Teases Differences Between DX Service Providers
The pressure on brands to deliver cutting-edge digital experiences increases with every new app, channel and device that hits the consumer market. And that pressure may explain why 90 percent of companies turn to digital agencies, consultancies and technology implementers to design, build and manage their digital customer experiences.
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Marketing Clouds Add Clarity and Complexity to Agencies
When it comes to keeping vendors and campaigns on task, the choices available to businesses to facilitate each are numerous ... and overwhelming.
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Looking for a Digital Agency? Check Out Gartner's Magic Quadrant Report
Gartner's Magic Quadrant reports are evaluations of leading vendors in various fields. Recently, the research firm released a Magic Quadrant for Global Digital Marketing Agencies, assessing 14 major digital marketing agencies.
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