Articles
The series C growth investment values the San Francisco-based product analytics company at a $1.05 billion valuation.
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Tips for turning data analytics from an afterthought into a corporate priority.
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Phil Kemelor turns to The Big Lebowski for some inspiration on important digital analytics questions.
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Despite Sitecore's growing user base, customer's don't seem to be embracing their analytics offering. CMSWire's Erika Morphy investigates why.
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CMOs need advanced analytical tools and techniques to understand digital experience, how prospects and customers behave and ultimately how to optimize marketing and advertising campaigns.
In short, they need to understand strategic objectives, analyze processes and adopt the technology to support those processes to keep pace with channel-hopping prospects and customers.
So
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There’s certainly a school of thought that ties digital analytics team success to the bottom line…did you make money, did you save money? And then there is the customer satisfaction perspective…do your stakeholders think that you provided good service? Or, you can make it personal, and create performance metrics as
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There's a danger when we turn to competitive analysis to compare progress against others in the same industry.
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Central marketing or digital organizations are not necessarily funding digital analytics programs anymore. At least this is what I see with our clients and in a sampling of digital analytics programs.
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As someone who has been involved in digital — web — analytics since it was an early practice in 1996, I’ve always been acutely aware of the challenge of mapping metrics or analyses to real world measures such as revenue or cost savings.
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There's a whole new world of marketing out there folks. The old ways of reaching prospects and reeling in customers are no longer enough. TV, radio, print and even internet ads are the price of admission for companies trying to reach and engage customers.
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As we wind down the most successful Cyber Monday in history, I've been thinking about the evolving role that data plays in selling you more stuff online.
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Big data is getting a lot of deserved attention -- it helps you know more about your customers and your market. But the trick is extracting these insights and making them actionable.
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The Multichannel Campaign Management (MCCM) market is re-inventing itself once again. According to Gartner’s recently published Magic Quadrant for MCCM, it is led by IBM, SAS, Teradata and Oracle (Seibel) and is marked by a re-architecting of solutions by established vendors, and the addition of new functionality by newer entrants.
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At the Digital Analytics Association DC Symposium yesterday, we experienced the past, present and future of digital analytics.
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