Articles
Tag: digital analytics
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How Data Professionals Can Get a Seat at the Table
Tips for turning data analytics from an afterthought into a corporate priority.
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Technology, Strategy Tips for Your Digital Analytics Program
Phil Kemelor turns to The Big Lebowski for some inspiration on important digital analytics questions.
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The Curious Tale of Sitecore Analytics Adoption
Despite Sitecore's growing user base, customer's don't seem to be embracing their analytics offering. CMSWire's Erika Morphy investigates why.
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Gartner Says These Vendors Lead in Digital Customer Analytics
CMOs need advanced analytical tools and techniques to understand digital experience, how prospects and customers behave and ultimately how to optimize marketing and advertising campaigns. In short, they need to understand strategic objectives, analyze processes and adopt the technology to support those processes to keep pace with channel-hopping prospects and customers. So
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How Do You Evaluate Your Digital Analytics Team's Success?
There’s certainly a school of thought that ties digital analytics team success to the bottom line…did you make money, did you save money? And then there is the customer satisfaction perspective…do your stakeholders think that you provided good service? Or, you can make it personal, and create performance metrics as
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Signs on the Road to Digital Analytics Maturity
There's a danger when we turn to competitive analysis to compare progress against others in the same industry.
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Who Will Pay for Your Digital Analytics Program Next Year?
Central marketing or digital organizations are not necessarily funding digital analytics programs anymore. At least this is what I see with our clients and in a sampling of digital analytics programs.
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Are You Following the Money in Digital Analytics?
As someone who has been involved in digital — web — analytics since it was an early practice in 1996, I’ve always been acutely aware of the challenge of mapping metrics or analyses to real world measures such as revenue or cost savings.
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Spend Time Where it Counts with Predictive Analytics
There's a whole new world of marketing out there folks. The old ways of reaching prospects and reeling in customers are no longer enough. TV, radio, print and even internet ads are the price of admission for companies trying to reach and engage customers.
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Think Outside the Marketing Box for Digital Analytics
As we wind down the most successful Cyber Monday in history, I've been thinking about the evolving role that data plays in selling you more stuff online.
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How to Break Free From Big Data Analysis Paralysis
Big data is getting a lot of deserved attention -- it helps you know more about your customers and your market. But the trick is extracting these insights and making them actionable.
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Gartner MQ: Multichannel Campaign Management Led by IBM, SAS, Teradata, Oracle
The Multichannel Campaign Management (MCCM) market is re-inventing itself once again. According to Gartner’s recently published Magic Quadrant for MCCM, it is led by IBM, SAS, Teradata and Oracle (Seibel) and is marked by a re-architecting of solutions by established vendors, and the addition of new functionality by newer entrants.
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Digital Analytics Starts Here and Goes Everywhere #DAADC13
At the Digital Analytics Association DC Symposium yesterday, we experienced the past, present and future of digital analytics.
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Digital Analytics Roadmap to Excellence
If your Digital Analytics Dream Team provides lots of dashboards to the organization does this mean that you are providing a high quality analytics product? Perhaps, but not necessarily. This is like saying that a Super Size meal is better than a 4 oz filet mignon. Quantity doesn't mean quality.
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