Articles
Tag: digital body language
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Experience vs. Privacy: Why Are Offline Experiences Creepy Online?
While it’s commonplace to observe customer behavior in branches and in-store, it's a new practice online.
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Tap Your Customer's Emotions Through the Power of Positive Memories
We remember things not as they were, but as we were. How can we leverage emotions to create vivid and positive online experiences that our customers remember?
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No Really, My Customer Experience Was Fine
How can you tell whether a digital customer’s experience was really “fine” or just “fine”? Apply the principles of conversational analysis to the interaction.
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Reading the Digital Cues: Actions Speak Louder Than Words
“… people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou “It was scary at the beginning, then it was funny and really cool,” my five-year-old answered, when I asked what she thought of
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