Articles
Tag: discussion points
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How Do You Master Digital Customer Experience Leadership?
Six DX practitioners share their lessons for strong digital customer experience leadership.
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How Do You Define DX Project Success?
Enterprises are investing heavily in the digital customer experiences they serve to consumers. Yet there’s still plenty of confusion around what constitutes a good digital experience. The fact that 75 percent of brands do not know what engagement means — yet are still measuring it — underlines this confusion.
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Assessing the GDPR's Impact on Business
The sirens have been ringing loud and clear about the looming May 2018 GDPR deadline.
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How Will the GDPR Impact Business?
Once the General Data Protection Regulations (GDPR) comes into force in May 2018, the repercussions will be felt well beyond the European Union (EU) borders. The GDPR is a new set of regulations created to strengthen data protection for individuals residing in the EU.
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Tips for Running a Web CMS Pilot
The wrong CMS can act as an anchor, weighing down your brand’s online presence — which is the last thing you need in a market that rewards companies for riding the waves created by whichever new and exciting channel has emerged.
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Are We Overestimating Artificial Intelligence?
Can technology ever truly replace a present and attentive human mind? It’s a question with philosophical undertones, but as Artificial Intelligence (AI) continues to evolve and surprise us, that isn’t stopping the tech industry from debating it.
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What to Consider When Purchasing a Web CMS
Choosing a web CMS is one of the biggest decisions a brand can make. In 2017 and beyond, a content management system is no longer just the software you use to manage your website.
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Is Enterprise Content Management as We Know it Done?
September brought a whirlwind of disruption to the enterprise content management (ECM) software market — and the month isn’t over yet. Not only did OpenText buy one time competitor EMC’s enterprise content division (ECD), but Box, which many still think of as an enterprise sync and share (EFSS) vendor
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How Open Source Guides Digital Transformation
Almost everyone can agree the digital era is being fueled by five primary forces — mobile, social, sensor technologies, big data and the cloud.
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How to Make Your Customers Happy When They're All On Mobile
Pity the companies that still visualize their customers patiently clicking from site to site from their desktop computers. That vision is as out of step with reality as the notion that most kids live with two parents of the opposite sex in their first marriage. It may have been
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Discussion Point: What Frustrates You About Your Web CMS?
At a time when web content management system (web CMS) vendors add new capabilities to their systems on what feels like a daily basis, you would think that every end user would be happy. But then you'd be kidding yourself.
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Discussion Point: How Do You Create Word-of-Mouth Buzz?
Word of mouth marketing (WOMM) is arguably one of the most effective, powerful and impactful strategies a company or brand can employ. But what is it exactly — and how do you do it right? According to the Chicago-based Word of Mouth Marketing Association, WOMM is "any business action
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Discussion Point: Are Trade Shows Worth the Cost?
They're crowded, noisy, informative, exhausting and sometimes fun and profitable. But trade shows are also very expensive at a time CMOs need to show a strong return on investment (ROI) on every marketing dollar. Once they were the place where vendors launched their latest products and business managers came to
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Discussion Point: Are B2B or B2C Marketers Better at Digital?
Each of them has an enormous challenge: reaching on the go, always-connected, but hardly-focused-for-longer-than-30-seconds customers. Whether you're a B2B or B2C marketer, you're marketing in a digital world. And it's hard. Some call them digital marketers.
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