Articles
Tag: display advertising
-
Social Media Briefs: Backlash over Twitter's Blocking Policy, Instagram Goes Direct
What a difference a day makes. In just 24 hours, two new features on two social media platforms have created quite the kerfuffle.
Continue reading...
-
3 Tools to Monetize Mobile Content
What is the secret of success in mobile advertising? The traditional answer is banner ads. But up to 50 percent of clicks on mobile banner ads are accidental -- and the average click-through rate of display ads is just a fraction of a percent (0.
Continue reading...
-
Marketing Funnel Analytics for the New Customer Experience
If the customer journey has rendered the marketing funnel obsolete, can advanced web analytics bring it back to life, while helping marketers better understand and improve the customer experience? Thanks to Bizo Full-Funnel Analytics, new reporting capabilities in the Bizo Marketing Platform, marketers can identify and measure the impact of
Continue reading...
-
Interactive Marketing Spend Will Near $77 Billion By 2016
When we talk about interactive marketing, we’re talking about marketing efforts that engage the user directly and, oftentimes, specifically. Whether it’s display advertising, search, mobile, email or social media marketing, these types of interactive engagement are becoming more popular and, as a result, better funded by advertisers.
Continue reading...
-
Marketers Prepare for Social Media Without Effective Measurement in Place
Marketers are gearing up for what they hope is a busy fall. According to a recent survey by Bizo, not only are marketers busy getting ready for a season full of planning, closing sales and executing campaigns, they are using social platforms to do so.
Continue reading...
-
Mobile Enterprise: Tired Eyes, Missing Phones, Mobile Advertising
The mobile enterprise is a little grumpy. Instead of telling us what is possible thanks to mobile innovation, many have taken to the streets telling us what isn’t possible. Mobile Advertising Isn't As Effective...Yet According to Samir Soriano, director of marketing at display ad retargeting platform maker ReTargeter, mobile advertising
Continue reading...