Articles
Tag: douglas heise
-
Customers Don't Care About Your Processes
Clearly the need to deliver true omnichannel experiences is something that retailers and their marketing teams are taking very, very seriously.
Continue reading...
-
A Holistic Approach to Integrating WEM and Marketing Automation
Marketing automation has become an increasingly popular product category in recent years. Marketing is often difficult to quantify, and effective management of key marketing tasks can reduce sales cycles, lower customer acquisition costs, increase efficiency and -- ultimately -- increase revenue. It’s no wonder that so many marketers have embraced
Continue reading...
-
2013 Web Content Management Trends: The Post PC World is Here
It’s that time of year again. The time when we attempt to sum up the waning year and hazard a few hopeful predictions for the one that’s just around the corner.
Continue reading...
-
5 Steps to Get the Most Impact from Social Media Investments
Social media has completely transformed the way we shop, relax, look for jobs, pursue our hobbies and reconnect with old friends and acquaintances. Why hasn't this translated to business? Facebook, Twitter, Wikipedia, LinkedIn and Google+ have never been more popular with consumers. According to Nielson's 2011 Social Media Report,
Continue reading...
-
Web Content Management in 2012: Many Evolutions, but No Revolutions
How will collaboration, information and experience management change in 2012? Digital business in 2012 will see an evolution, rather than a revolution, meaning the biggest trends of the coming year have already entered the market and are just now gaining steam.
Continue reading...
-
WEM: Stop Managing Content - Start Managing the Experience
While it can be overwhelming to devise and execute a cross-channel marketing strategy that will effectively engage customers and convert their activity into profits, here are three key requirements that will help you to produce a successful campaign.
Continue reading...
-
The Mobile Application: Browser vs. Native
Which is better -- develop platform-specific mobile applications or mobile web applications? There are advantages and disadvantages to each approach. So what's the right one? Let's have a look. Mobile applications are nothing new.
Continue reading...