Articles
Tag: dx tech procurement
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Don't Let MarTech Vendors Sweep You Off Your Feet: A Guide for the RFP Process
Don't be charmed by a marketing technology vendor's RFP pitch. Before making a commitment, evaluate vendors the way you'd evaluate a prospective spouse.
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Procurement Tips to Get the CMS You Deserve
Selecting the right technology is a daunting prospect. No one likes going through the procurement process, so people are understandably looking for any advice to help them make their decision. Deane Barker's book "Web Content Management " includes a chapter on acquiring a CMS.
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DX Procurement: Are You Buying Frankenstein's Monster or the Bionic Man?
To state the obvious, when we talk about digital experience (DX), we're talking about a lot of moving parts. DX covers a multitude of disciplines within an organization, as well as the people, processes and tools that support them.
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Secrets of a Smooth Digital Experience Implementation
When your company first agreed that it needed to develop a digital experience strategy, enthusiasm was high and everyone was looking forward to implementing it. So you went out into the marketplace to see what your organization’s options were.
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Buying DX Technology Is Easy. Finding a Solution Is Hard
All too often companies jump into the vendor selection and procurement process before they’ve identified the business and customer experience challenges the technology is intended to solve.
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Want to Be a Digital Leader? Harness This Crazy, Mashed-Up Technology World
Succeeding at digital business today — from commerce to government to high tech — requires harnessing an ecosystem of technology and capabilities. And that ecosystem is growing every day. Think cloud-based services, martech and adtech software, customer journey orchestration, machine learning, conversational UIs, APIs and more.
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'The Right Way to Select Technology': A Resource for Years to Come
The links between business and technology are becoming tighter by the day. But while technology, especially automation, makes our lives easier and our efforts more effective, choosing the right solution is a seemingly insurmountable challenge for most.
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