Articles
Tag: dxp
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DXP? Web CMS? Content Services Platform? Navigating the Chaos of Vendor Categories
The one thing any digital property needs to do, regardless of channel, is to serve content.
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Are You Leveraging the Full Power of Sitecore?
If you’ve invested in Sitecore, are you taking full advantage of its extensive publishing power and marketing muscle?
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What Happens When a DXP Has a Customer Data Platform at Its Foundation
A DXP is most effective at managing content, delivering experiences and ensuring relevance when it is built on a foundation of data and customer intelligence.
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Is Your Organization Ready for a Digital Experience Platform?
We catch up with experts and practitioners to get their thoughts on the recent release of Gartner's DXP report.
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Why Did Gartner Kill the Web Content Management Magic Quadrant?
Does Gartner's termination of the Web Content Management Magic Quadrant signal a greater impact to the broader industry?
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Is it Time We Declutter CMS?
Shouldn’t the strategy be to centralize and simplify all the acronyms in the content management space, rather than invent more niches?
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In 2020, Headless Is All About the Head
In headless, we’re seeing more digital environments where the ultimate control lies with the development team. But what about the business user?
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Has the Suite DXP Dream Failed? The Case for Modular Digital Experience Platforms
The dream for suite DXPs was to reduce complexity, but the reality is these bundles grow more complex with every new acquisition.
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8 Things You Need to Know About Vista's $1 Billion Acquia Acquisition
Vista Equity Partners $1 billion acquisition of Acquia illustrates the “horizontal integration and acquisitions” in the DXP/martech space.
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Digital Experience Platform vs. JavaScript & Microservices: Which Do You Need?
Do you really need a DXP or can you get by building front-end experiences based on JavaScript and microservices?
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What Does the Future Hold for Digital Experience Platforms?
On the heels of Forrester's Digital Experience Platform (DXP) Wave, we discuss key market movements for DXPs.
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Balancing the Pros and Cons of Best of Breed Software
The appeal of having greater flexibility in a digital experience platform is clear — but it comes with some potential drawbacks.
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Best-of-Breed vs. Suite? Digital Disruption Is Forcing Change
The way brands select digital experience technology has changed dramatically in a short period of time. What factors are driving the change?
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How to Future-Proof Your MarTech Stack
The question you should ask first when MarTech selection time comes around.
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