Articles
Tag: dxp
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Adobe Makes a Play for Mid-Market Customers With Magento Buy
Why Adobe's Magento acquisition may work out well for the former, but leaves the latter in a pickle.
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10 Factors to Consider When Choosing a Web CMS
You have to juggle a lot of different factors when choosing a new web CMS. Here are 10 to keep in mind.
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9 Tips to Consider When Selecting a Digital Experience Platform
With customer touchpoints spanning desktops, mobile devices and more, organizations are seeking a single platform to help deliver better digital experiences.
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Bloomreach CEO: Helping the World Deliver Better Customer Experiences
A year after Bloomreach bought Hippo, CMSWire's David Roe caught up with their CEO to see where they are and where they are headed.
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Forrester: Digital Experience Leaders Embrace Portfolio Depth & Integration
Forrester's latest Wave for Digital Experience Platforms (DXP) emphasized vendors' "breadth of the portfolio and quality of integration." Providers that do well in each area bring digital experience practitioners the "best of both worlds," Forrester senior analyst Mark Grannan told CMSWire in an interview this week. Grannan wrote the report
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Forrester Boots Adobe, Names Oracle Lone Digital Experience Platform Leader
Forrester made a significant change in the leaderboard of its Digital Experience Platforms Wave released last week: Oracle is now the lone leader, displacing Adobe. This is the third time Forrester evaluated digital experience platform vendors, also producing Waves in 2014 and 2015. Oracle was a “contender” in 2014
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Customer Loyalty Is Based on the Little Things
One of the perks to being a customer experience manager is that I am — like most people — also a customer to many brands in my day-to-day life.
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