Articles
Tag: dxp
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Balancing the Pros and Cons of Best of Breed Software
The appeal of having greater flexibility in a digital experience platform is clear — but it comes with some potential drawbacks.
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Best-of-Breed vs. Suite? Digital Disruption Is Forcing Change
The way brands select digital experience technology has changed dramatically in a short period of time. What factors are driving the change?
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How to Future-Proof Your MarTech Stack
The question you should ask first when MarTech selection time comes around.
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How Digital Customer Experience Software Has Changed in 5 Years
Digital experience technology has changed dramatically in just a few short years. How has it changed and what drove the change?
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12 Considerations When Implementing Customer Data Platforms into DXPs
Customer data platforms are gaining popularity, but marketers still have to face the realities of integrating them with existing systems.
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The Secret to Customer Loyalty? Content That Helps
The magic ingredient to customer loyalty is simple, good customer experience.
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Investigating the Cost, Integration and Other Realities of Digital Experience Platforms
Here we try to break through the hype of digital transformation and digital experience platforms to get to the essential core of necessity.
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Adobe Makes a Play for Mid-Market Customers With Magento Buy
Why Adobe's Magento acquisition may work out well for the former, but leaves the latter in a pickle.
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10 Factors to Consider When Choosing a Web CMS
You have to juggle a lot of different factors when choosing a new web CMS. Here are 10 to keep in mind.
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9 Tips to Consider When Selecting a Digital Experience Platform
With customer touchpoints spanning desktops, mobile devices and more, organizations are seeking a single platform to help deliver better digital experiences.
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Bloomreach CEO: Helping the World Deliver Better Customer Experiences
A year after Bloomreach bought Hippo, CMSWire's David Roe caught up with their CEO to see where they are and where they are headed.
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Forrester: Digital Experience Leaders Embrace Portfolio Depth & Integration
Forrester's latest Wave for Digital Experience Platforms (DXP) emphasized vendors' "breadth of the portfolio and quality of integration." Providers that do well in each area bring digital experience practitioners the "best of both worlds," Forrester senior analyst Mark Grannan told CMSWire in an interview this week. Grannan wrote the report
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Forrester Boots Adobe, Names Oracle Lone Digital Experience Platform Leader
Forrester made a significant change in the leaderboard of its Digital Experience Platforms Wave released last week: Oracle is now the lone leader, displacing Adobe. This is the third time Forrester evaluated digital experience platform vendors, also producing Waves in 2014 and 2015. Oracle was a “contender” in 2014
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Customer Loyalty Is Based on the Little Things
One of the perks to being a customer experience manager is that I am — like most people — also a customer to many brands in my day-to-day life.
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