Articles
Tag: dxp
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DXP Demo Sound Too Good to Be True? Then It Probably Is
Demoware is software designed almost entirely for demonstration purposes. Sadly, what you see in the demo is rarely what you get.
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Why Should IT Care About Customer Experience?
CX encompasses the entirety of a customer’s interaction with your business. Serving the entire customer journey needs to be a priority for IT teams as a result.
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6 Insights Into Episerver's Acquisition of Optimizely
What was the motivation behind Episerver's acquisition of Optimizely? We look into several potential reasons and impact of this acquisition.
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Curiouser and Curiouser – Drawing the Line Between DXP and CDP
How do we set the boundaries between digital experience platforms and customer data platforms?
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7 Content Experience Fundamentals (and Why They Matter for DXPs)
The heart of a great digital experience is the content experience we deliver.
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DXP? Web CMS? Content Services Platform? Navigating the Chaos of Vendor Categories
The one thing any digital property needs to do, regardless of channel, is to serve content.
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Are You Leveraging the Full Power of Sitecore?
If you’ve invested in Sitecore, are you taking full advantage of its extensive publishing power and marketing muscle?
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What Happens When a DXP Has a Customer Data Platform at Its Foundation
A DXP is most effective at managing content, delivering experiences and ensuring relevance when it is built on a foundation of data and customer intelligence.
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Is Your Organization Ready for a Digital Experience Platform?
We catch up with experts and practitioners to get their thoughts on the recent release of Gartner's DXP report.
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Why Did Gartner Kill the Web Content Management Magic Quadrant?
Does Gartner's termination of the Web Content Management Magic Quadrant signal a greater impact to the broader industry?
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Is it Time We Declutter CMS?
Shouldn’t the strategy be to centralize and simplify all the acronyms in the content management space, rather than invent more niches?
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In 2020, Headless Is All About the Head
In headless, we’re seeing more digital environments where the ultimate control lies with the development team. But what about the business user?
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Has the Suite DXP Dream Failed? The Case for Modular Digital Experience Platforms
The dream for suite DXPs was to reduce complexity, but the reality is these bundles grow more complex with every new acquisition.
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8 Things You Need to Know About Vista's $1 Billion Acquia Acquisition
Vista Equity Partners $1 billion acquisition of Acquia illustrates the “horizontal integration and acquisitions” in the DXP/martech space.
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